Mobile
May 6, 2011
By Rachel Lamb
French fashion house Chanel is taking one giant leap for iconic luxury brands with the launch of two mobile-optimized sites for its fine jewelry and watch collections.
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","iv":"12b84a7681de60c2d67b8f0ee9d0b3fb","s":"50ad98a44357f131"}
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