Multichannel
October 17, 2012
By Tricia Carr
French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.
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","iv":"5c23f42b1612a250258b9413d5a81e1f","s":"a26e27198df3b8df"}
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