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Multichannel

Chanel takes over ad space with game-changing Brad Pitt campaign

October 17, 2012

 

By Tricia Carr

French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. The Langham, Lucid Air bring custom house cars to NYC, LA
  4. Fendi funds restoration of Renaissance-era landmark
  5. De Beers Group to discontinue lab-grown diamond business
  6. Porsche cuts ribbon on esports facility in Cologne
  7. ThredUp launches first-ever digital vintage pop-up
  8. Richard Mille opens largest US storefront in Dallas
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Longines wraps role as official timekeeper of 151st Kentucky Derby
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