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Chanel rejuvenates Chance fragrance interest via consumer interaction

February 28, 2014

 

By Jen King

French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  4. Luxury brands losing ground with younger audiences: Bain
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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