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Chanel reinterprets tweed to share codes with aspirational consumers

July 18, 2014

Chanel's Les 4 Ombres eyeshadow Chanel's Les 4 Ombres eyeshadow

 

By Jen King

French atelier Chanel is exploring aspects of its fashion designs through eyeshadow palettes inspired by its iconic use of tweed fabric to appeal to both established and aspirational consumers.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  3. In Geneva, Christie’s records new high with Aga Khan emerald
  4. Viceroy Hotels debuts narrative-driven brand identity
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Meta drops price on paid subscription tier in EU
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Diageo launches new division for luxury brands, experiences
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Meta drops price on paid subscription tier in EU
Belmond to launch new luxury sleeper train in England, Wales
Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere