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Nov. 23, 2024
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Chanel reinterprets tweed to share codes with aspirational consumers

July 18, 2014

Chanel's Les 4 Ombres eyeshadow Chanel's Les 4 Ombres eyeshadow

 

By Jen King

French atelier Chanel is exploring aspects of its fashion designs through eyeshadow palettes inspired by its iconic use of tweed fabric to appeal to both established and aspirational consumers.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  8. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  9. Clarifying luxury brand values and positioning for an evolving marketplace
  10. Luxury Unfiltered: The real reason luxury brands fail
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