Research
March 22, 2016
Image from Chanel 5tandard February issue
By Jen King
France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.
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","iv":"655435f447c8d95837f84a6503c6296d","s":"a987d94aba314bd9"}
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