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Nov. 16, 2024
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Fragrance and personal care

Chanel pushes Chance fragrances in Gen Z-powered campaign

January 4, 2024

Trends that a rising and powerful customer base love show up in the advertisement, such as individuality and playfulness. Image credit: Chanel Trends that a rising and powerful customer base loves show up in the advertisement, such as individuality and playfulness. Image credit: Chanel

 

By Emily Iris Degn

French fashion house Chanel’s latest perfume campaign puts a powerful consumer demographic at its core.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Genesis House presents winter light installation
  3. Louis Vuitton goes big with temporary NYC store
  4. Alexandre Arnault named CEO of wines, spirits division at LVMH
  5. Dior goes for gold with flashy J'adore campaign
  6. Vestiaire Collective partners with influencers to combat fast fashion
  7. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  8. Chanel inspires natural beauty with ‘effortless’ campaign
  9. DTC brands playing pivotal role in bricks-and-mortar revival
  10. Bergdorf Goodman launches flashy holiday window series
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