Fragrance and personal care
January 4, 2024
Trends that a rising and powerful customer base loves show up in the advertisement, such as individuality and playfulness. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel’s latest perfume campaign puts a powerful consumer demographic at its core.
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4JPmPNWD\/SCmSozEezyGwsEgep9zSZkf8wMTuMA9kPw52wkM7gf2zhrFCKYRbsc3LUMcKHvLOuAhVghAcp6rGeP43ITMbgFOG1Vl1+E\/X6g85l597JyCJqUeNouZAmlCtywjSmhtNNhzRi0mnOlGp2afw8O0Elf0tRJDJ0avXbGi0JLdNxc0VasDElHM+G9rPzwv4LZ82+pJbwPSjbrPG7kucxo41Zm24YinxHPoyHnzrZi5LKGRt4k4WlsgP\/+CZ4Sl99qWqk171VHh+e\/XAgU8f82Tl3IQGqUIXbKQQZXYPGpY3spkYbvuzUued8l8enp9os3FATRapnWM34Uwa6JS6m0twfVx9pjf\/E0AhIItkrnBXvqld9nSSyLJXcAFZTVbgAz0FQ2HlRCoEbPlTbZxsRn1ro7ZLONjGsjeXAFaVdltKl6VVqf7xzYhTp7Rn8U+BTYzf5XAvSIffyXG5RyYDIuhaxch4qqJvpVqNeC\/Q5na\/0bGj0CkmV5Wq3eFF1f++Rd1JeqDfoF8C7PTodgLEpOmRP616zhvUu7A\/TRfd6aNCZSqxQOVpcz4ZKoFbiFQyYgNqo\/diQYhz54R8sA\/8KLCqFBXf4VAYEsa6YYT3S4HaPRjuRK2vFe+5F7v2ndBY712R6WThjgUD3MFGEvS+pLkop9\/mNY\/wI0t8i535fq1tlc7KdyHqp2KewlnMVrtTdTiHOyapdug2gyZYN44ir4hVoJIjYJ2emyIpcuvx7bbjBFDVNCd8BAsPjrNlueX5b3+e5IFdPBXh5O652yY31WBYcYOC4Rpcj1jmdbLG3vl0IfOPvWbDArySQC\/+8VLP8Ny1R5o2JbSN5R0c1unLfgxVGaN0C10sNyM\/k8rF57OfGmN51u9ydYFtXz9txRVCbd5RL9ve3thecA5uFlWrbIVjt1dz1JxIH03KYMmN2\/gXJFna5fCCZxEHr9+8goEZWdZmspZtpY\/yO2UTZHasaGJtOOXqWLxThMJADNJHQH7kTxbW7H0VhW+5YFZhLEdelsZId3ij1+THmw7p77bAIHstsDsxPpyiknOxK3p\/erwm\/EAazwKhhTlIIw+aHHtDTFr+47cL9rQR\/0xQm9no6W\/FSYJnTPO82j2oy4Ic357OrCeZS56sUihzdt2GlJDFO+JlhbrujlA3SkU5Yc36Uq\/o9l4fyYtKwLLmfA\/WYzK2Nk6tcA9R9Zp76+KorU3JqXdf9fos8nLQ6zsXm24GRVsHtmqqIDC4SuuPoWiwLDYOXWUkjmwVcy\/xhC76TXt2crMeqlyRtTn5XTY1z46zBf+GCjpvUiiQXNKyM1ZdXYmCkOgdwNFtuBrWNh2hit+lqAGJF81biXwrMJFgH\/ewholfzOqO0QoFMv85iYMdE7U+Fbpye7\/b\/X3AdWasn2Zr5UvGfw3V+ngTAbc9UI2FNHWgdrrWRcuGXjtoOe8oQLDuV+biCht5ecbXUSWvvyPpEPAPnEi1bxCZfag+iUGTK2w7j4eGVGVjyxJSJSMsH\/P27ILGm11oc0xr2fm5I1CiZeSKd4xkqp5+4G5P5zWezg32Xw+3N8s2ufd1qmS9h8UTjIV1EaAvdO\/oxJiKCJBTJa0fBSeAfDwVMaoZpL04VTyQzK162XpeCzk7LuPDXIKb+cZVuWkqMASHnYaLVIlu2FvE3oauy\/BOscvj3cAlwqjvM+WcmxKpSZrCNkDgZrzZ6FnpdZXuFu+23P+JJwVXSHFzLFR3tcWjssVYSybYl\/qEfDf8qd+C6+Wlb7QE1CVHfkD81pMnMtAyla6mVWnk11PBd\/63RtUn7wfXif65Ixiop84sk9YXNT1Q5xad0lSOSKt4VHRszqm4mls5FkWwncytOtmF1Mnnq6eUv8l3P7rqg7cUzIOL30M\/6o1dMlXR2OlzUcR9XeEpUyYa4cR2u24K6dO4KvgbP7daFqdL\/2pYzKr3\/JfbNOb\/GpZOP4agiR6GrkAWc13Y0Fc5WPS2xxrGjDCDuE49uqLKJLLGH6XiEXPXHEIXhK\/+Eu7hwJFf9kzm\/doEqZeI7wHAiOK7IJF3nW3GSY1l0CSmvDukjq1IIYDp08LymlUPe3h8\/oRzoqEuuFh\/3D5Ngw2cKCSC6TmjGeqN\/n2qzJikrxHYig8k4Ok8iy6Z4XO9CoxfrikOs7VNYc\/owoJmU09+WyyblQBHowCgjKBHSaCf4seHYGJPPXf94qgJxIxDvUtq+HM+53gWl3ourpWdvCKTJiVyEja+sbfLW8+9Z8c8LSNp+4YyUg4tBeUvk2+5Uqi4d4Ki2tzxEaeKUBFA6GBcLSKMzoI2d3dkw+oJcyn9SaqaJtALYwbFGkDJIlQibCMPotkpj0nJsbijf6aypjC\/gUu\/lP9+fmjgsNjevz6qLrup+Y\/WO38rXtjqKomgWJTsBSPaiWiCFRe6J1eRPQ9QaB9QJB0ICeapYAc3mdUi6bw0O1zxegNc3l5D4s\/5eC1Gbf9S6mUaky2OmdLRGb\/dsRX2yp9M9IuKZ8mAAvnod96PR2hGAjAcUkEZ2Z4Fq5kqP+\/64bnQE0uPdbNVorvIP07qDCboI+YOczPCcjQPROaMPLeSB4749d77vukLaMTSTUmg8wfWq6F5i9X6brRNKyptGu1iFTsrMlNh9PAHdU8ApBP7KCpimdPGP2kPopt5QxVPI2sIAL65WHNZbS5hrRCswKrW2BcRGaZGEpQ+tNJPxgl69dh3o5CAMY9VOcMuTj1cR968vuggVoZh9Lw64KyMMrWkpDlT8ITobGWBle2phLqrfO6+GJNoztPt8mcsZcssLW6YFw3A04slJ+ncBQBpuMIQsVlfvzuV5ek1HBr3ZnTpPttjOsHvCIn8c22cchTK1vYbGJhljHvq6OlUz8lTxpNYb9si1cdO92rCaakx6J4FNaADQekn41QLE5vXD4\/mJfVwUpt083U2bAb1abUeiIoZQdCFksyNXhMBjCJ\/ciPiCX5FkpjBeLc5oz11Zp+oJWX3RDNfGDP7QHQW448xRbTeg4JGZtrrCmCcl7thQVDzLyO6D48aS+MJ3PRWIBcrKDCsc39v2nc6SEPoq5dSOSnv84bw7xIO0mCVeXS1XPMNEpwQnw6DrmTCKrPOpyObKJzBkZ6Jh8LTSmHY8wlSe1UiqbrVl5VWEDVpo5C\/O4m2WOX3euuJtoli5u2PRAR8zBTsLNZXfR5nbxgNjqcZ8Du\/ut\/K1xgmpGVDgADOcPtcQBKE5sK1xSXd3s8K5ZYM7btje4D\/4bXSbTnYkkgprM0JsM+nRuxCKy3Ee7ewajs0hwSORBnmywCbKmijw+nrW8c0fcglhmXAE8IzY90pbJ5V25L\/R9Or4N2jMt0rFqIHwzNEYgkqZmk\/e\/uGhcRcke9gbhbM98adH\/mnCr5hCH88LxNuFEcslLiwjonYqoZalcgQ813uwuwcasXBYdmOsMsopyJSJXbDpiFs5r8BFr3zufQQt7Zddap+4yRn1\/g6lhigBMUVFGp2MbPPwrIpuNn0wHBU\/C+OwladKZyZEvfo1BCSi+bXqmXGIn7PJnCcIcFnHYjl9GjghW+GpE1g95T+BogJll0ZHm4bvc9Tot6W+4LwMSE8tIyy4bn2IBWaGTMNthP4v1onkfm2bOiECtF7wGsEp0+xVgyA6NHw9oQp78oGQpGd2HzK2QCkON5IAxij3X3PQKd0mr0c9toQ66zhYz7QmrJBsQ9WIkEHmFa\/OI7anTELe\/uFOHuWj7NS0QpO4r96NW0SxYRlptiJdaX+EcvaN7B6RYFafGqStrjIDsOFZM3G8qU8zIttOSj9oGEqQPWdmVd4V9hH1Indwml5oL4taDCqq7hTFNpovTs\/gFSU7eT0kTIDIzW8onlFrj0PWeDQFK\/S6XmWkDjX1env8rYxpFmFJ5y+4zPudAJd8MfwqctdAu\/pLaptDYGKkYuN3jaAmngWKvoS63X7cMMyGZwp+ivWhiN3P5Q2gpP4O3h8tx88xk2rL1fDA7O+3iwQisgUhOcahIpktPPBq4UwRFZo8ybZBSmhTKEF4\/N\/\/Aju7wefPA17XMy2q4jDa9WFuhsV2lyIB7i1wp5hHWO3LsWII8FLeZWGrpD\/6oTmnZERjDwQ7EVez26kDHxKzxHbNY+IiG\/rwzQB6G\/VcokwlUVAN9kQuFpFAFet9GG7VjOTM806gSFQWm3HVeA7+aNOkrvsRIycdREHWx4Htk1x4em\/De41D2MIdgRRH5XkiagPVgRuEPdYadVKEdeaR0ACmw1b6KYHy5EJy+u5OPNhydqOFm7l2rcKm5thBHJbsTM\/n3cK2+5VjPH4UrPiSNd3kEvmY209hF8yyJVHnv\/4hyju+zDtpmOROC86ijAWQ5Cgzn3V8CfFKI2uINBbqnsQzeP0VZG3w5vYjDX7mfLHg3WL9mkzwkUuw8F8RyvsX+HVnoTlrNkrUMWdOsBHVS7VioVjGT7tTOMd9DJH8R2NLO+JO\/2qQH1QGJrS2ccE1sTVIISX3GJ+Iki7FKv4LPZCKR8GMkHSIlxDAxtpHC0lnZMvKNIaQPXE3JYCYVovFmxjYNYH\/5HMLOY0k8oE1fq8blZbXl0BeVOPnTZBL2qT9LZBSjoUnqJfCPyRwCXjReGS0p9fnx3QatmLs+YVDhSrRoJKd5q5eRvs9lBhKTuTSqCCjXA6lbrWOPhFFpT21DuW998HnoCw68KtzalWbtm0yvzXvERdlmbpupi6bI46Xox7NPyC+asoeqzT94Xrrgkes98g1GY9WkfcDrsm46oYszEcPe7fYHp560dUTMkW4xP1NpbqmV36wHReF49zwt3sKagh\/LN\/5Cp124q33L7MIcgpm4AnxDUoksG1yb1UWD9jDF2Ht7S0\/7A9ZpoUBlfoXLWMie2KbG\/igGG\/v5Ze+QxlhiXj7BZhlz6u3KMbApxW8XR6N5vv8Ja0l1MUbAkbWTcRCUUrNbqfddhh0wNXllbh+q7\/qAkLov7jd8CAbR19QfN7l5gznVjZ8vk4xIBisTzUbRBht9PSW+ggzBDAUaCKie3yDU8y5ac2Fh0r8lEUT9ARybrzT4ignYs9Flzu9CHUIAalLdLnjb7j1ngbbnG6Dsev1Zq7rFbxcMD1I4+nO4ERbLblmesbItFBZkOkoN3k33BcsMbbLCYzmrpU6XlKNHkmm7OHRhAF+rtrANOwO9HTrp9KHCDC271JO8vDlHkA3OXmOdAOh4iUta6ykm35oe0c4FjFVsgJ4L4OpSvWfLSr3SLEj\/GTuH2NPVJTLQkD9nxDn513to\/abZu+wThFC\/ejjUE0Sl2Mcoidb7IQNMsPVQ+vEl5RU+LxWNSGHyyuuvj0MgCc1H9q4CMRGhB83ZusAN4Lv7eui5ZSkhAZBMtkYoQAj0hkN53QePJ7eRUy2jTnq7LVgI\/P6Px2jhUGq0uc8xc83gyGewRiwLms2GNUrv8hwJMWOv97Hrrdor40dJ1jgWT4kZ\/6mIrdaZG5XkdJYAhJEi4d5lqqN2a7\/TeW1gVmo2V7HYcxLZdyntcmQM1q67ddC\/0pwhta7YDCIeGld+iu1lBQmVaqHnIpL6iwqTJ9b+8I817\/G5Zpx45hi30H2ZIIduNfqyVPHCdujezI5Z1tE2LV2yrhH7VCR8DCK4\/VM8I+6Gd\/\/nH5AAXdz+F96SN7Ji77i17zEpXx4+5QB3KJ8HTKbbyrHq73x8XYE7Up1C46ZVnSamk6wZ9Zft27cc9hKgb5reYy\/cPoAGRJySDKUlXR5VYIh3jEq40vkC1hjWdh7LFhMtbGt2jp2b4MVwhpp2JP5Un77Cw7yZnBZMB0G0qtBVHEZBuQOSQOR0GSTVZQRsV2KAw63n\/viBcJ2X2n1MEV2KWhkGoccB5n7LZJSBp6HPTI+wzj2KP1+rpcSXXpVttV\/R\/7PWNEAUtpXByeP7J4fk9M8+XxB+EeO6E4ya9yKDn36qKvtRdLnJ9QFdnLQPysg7cmuwMIKcfMubbbn4PnP3JrSL4dc9ah7Sc19vuIUd9KvoMqT5k8IC7l5\/C5P5GoQUprBWjwvj\/mgUTyWNKpPldjTHtVtiBL2tp8CGO9bAZmXyE\/rdhANDx6UfcaKOhOhefF\/LHsf+uHnN8xqlx6I6yBmyEvdaQbUjcx2EKadwiBVeaIY2E4GGXEmxylEm9k9ldiPGyJF356p41Y3P0QC2k1syAFXbqU5bSak2X7GdVCTOKdCF1OOIyCZs1OVzCc3odxWkaeAL3p12O12sKJsRJnhZleDnUfwBNrugjn1fG8qH6f9wi8\/5QbqmloVaCTwV\/40fAeifWqPfdvp93N32Mh7oFNOstiHOvPa4erETl4a12ARuKAMF3RV1DiL5p1tMmmWUQEiFUx8PHD0Jh2xJMBlW0uzuXZiUHdJbneKRMTpdNEm7Psj6Nxz9CZdfxPr7VH15ut5Wod2vdZw91CgHy2\/gL8OWTSELBzeD4s6v6rJG7m779q8Eafyhk0ribHL9a3lxJkhNl8R43UkpQOg9SyTBq2Eqp5s6uRlnSkiQAcgeJV5jJGYcUoJsMDGXEMUrd5YLwVkBOj1LF6pLkSsZsrFhctoNcgmYAimohSnHDMgLa87XrfQqmKqCX1SA5o70vBpQBOOpKZkSXyYN7TkjScBYsELCuO\/I6dmR7RHUqH468znu2+Qj3zEhc3ZBSk4MlDspKnC5KBYuU5zzecy2jJTe3Qqxcz0EGCe246oxfoBxHOXPgfkIk3VXDE6tL\/CyLgSHRFZwTzVxC5mlqXzDsz8ulMwwH5tdstu9koWErpCUjLF0UdPAcOrTvgs0TzfnW2F\/E+gC7fJsvHpJKYzp+bU+muZqPcYra+Ot8xazjojOe1ppK4AT60en7pT1dbthztI0bpMV5UPwFvUKv3rXuo4PRiOWhkZPLZ1nv+25RgzJNs6VnYGCSnf8jOQNxykHFreLo69C6b3o9tCw5BLO4FeP9niXOKo5P3rNchCbkht2UGFjD6IczgamT3L4737xI5OBF54XgagiD7m1NgBvB0W7Dd8DcN30LaFkiIVi\/kqxNzYSF\/I9AIqQ\/ajSxVau\/n4022qjB4X3i0iufScpVHMdgS\/dUVn2uSTotVgps1KwkILVdDtPJiTyli8Dxs62GUOgQPrLDgRmYxFSxqP2qV8CURxJNFDCjiDehh6tVo7XYz0AHuspAc7HEnWpP1O2WNW8cZIY6A2piB0OTvSvo06elf2XS6YgXGRNg6hNbOovmHO2\/sJ6Y0ytZWgRJs\/2I7iI6MPQvTnBsWeow3bZ7A9YhfqrKh4izTP\/eSHbWfvp+NYCXj5LStQ+pQODt4t5b3HlQHyxtKNXATodJQU361RamxBCFCoAxumpy0tD3oysykBixnRnyIr5dF2IloJVBmvBsnhN+pajgVW8sIKVpQt1F0+hzWzc3PbLcOZXbUaI\/h2oLFvoK6PuAV02yQAy2dP9EUpJjq05\/D5VXaAXM+R3CZ7+mAqRvIlEfdg1uv6mLh1\/K276AFuPL+qrbCR8NImm++58wGvOf5gOZOWgIIOetadSwz1cbWEIYZs\/2fjEgjD\/7\/avlMxDc2vL\/lkrHWmUQJIVefF4tLz+EO+0vtO6QYY\/tk86+qvVVRDPQUpSS\/c4JwfKYIcwsRQBEKC8DD3x\/nwfv9ch4TciYM0N5amAj2T+WMqGiQaqeFqDFDG6igw+c3jJn7yW1f2SUYs+4iFU9gV\/bba+aN3US8dHoAd12R\/bMeaDT51zLWrNm9uYkDqbXVbtMf2Tj2+m1WWPI5n+fQVUdCummtdGIDgjhQo0ApNsMGThUZRNUIzjEYCvwIPgQBN1FwzTryKo60N75bvYKhW7qpuO9LKOOlBeqiqV8qwvGHyOEojl7WrB38zf\/FUs2HR17uFNeKhtUZlRkkZCU61USGO12KNr8gJdICwGNTLUvke2O84oTxZF+wXJ+zZn+AEnfrbhDTGCirCOtkFPtZnMk7oZt3T5qWBXy7uHUlJpRokrQ8+291SiNC2R52sZ7ABYHE2oTz3dAyGkeM611knN6kBNYpm8g+HMaS4kRX6pqxRjR4DKigdCaO60=","iv":"2906f30ebcf27ff6f51beb0106f5b218","s":"a4107d817886aafc"}
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