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Dec. 23, 2024
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Multichannel

Chanel positions J12 watch update as must-have fashion accessory

May 21, 2014

Blueprint of Chanel's J12 wristwatch Blueprint of Chanel's J12 wristwatch

 

By Jen King

France’s Chanel is promoting an updated version of the J12 Automatic wristwatch with a digital and email campaign that frames apparel alongside the timepiece to highlight the brand’s range.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Mood of global millionaires in the pandemic-era
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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