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Dec. 26, 2024
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Apparel and accessories

Chanel ponders paradoxes of its raison d’être in latest film retrospective

November 14, 2016

Video still from Inside Chanel chapter 17, “The Paradoxes of Chanel” Video still from Inside Chanel chapter 17, “The Paradoxes of Chanel”

 

By Jen King

In the seventeenth installment of Inside Chanel, the French atelier explores how its founder leveraged style, material and feminine paradoxes to establish the ultimate expression of luxury.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. Dior weaves codes and trends together in digital nail polish promotion
  4. How can luxury brands tap into the back-to-school season?
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Balmain enlists virtual faces as brand spokesmodels
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Tiffany & Co. rings in holidays with multichannel video campaign
  10. Mercedes exec: Social media efforts should single out brand advocates
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