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Chanel picks black-and-white for collection, film to highlight tradition

June 20, 2012

 

By Tricia Carr

French fashion label Chanel is pushing a new black-and-white film via social media to raise awareness for its new Ultra jewelry collection and to serve as a reminder of simplicity, one of its core design principles.

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  1. Capri Holdings, Tapestry abandon plan to merge
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  5. Bloomingdale’s gets ‘Wicked’ for festive campaign
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