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Internet

What’s missing in Chanel’s Flash-based email marketing?

January 26, 2011

Chanel Window World takes visitors on a stunning journey

 

By Rachel Lamb

Chanel is using email marketing to introduce and promote its spring collection to opted-in consumers via a stunning Flash-based journey into the Chanel Window World. But looks can be deceiving.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  4. Luxury brands losing ground with younger audiences: Bain
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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