Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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","iv":"b5f77d7d970e77aa4c188646cfd05ca1","s":"eb230a2084e412a1"}
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