Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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","iv":"6a5bea0af14dc09a462c37243fc01aeb","s":"f766434acdb2933d"}
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