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Marketing

Chanel dominates luxury sector in China for brand relevance

July 21, 2017

Chinese consumers have an affinity for Chanel. Image credit: Chanel

 

By Brielle Jaekel

Four Seasons Hotels & Resorts, French fashion house Chanel and beauty marketer Estée Lauder secure the top brand spots in their respective fields in regards to relevancy among Chinese consumers, according to RTG.

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