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Apparel and accessories

Chanel debuts playful take on the casting process

January 8, 2019

Chanel takes a chance on fragrances. Image credit: Chance

 

By Brielle Jaekel

French fashion label Chanel is taking a new chance on fragrance marketing by promoting four of its fragrances at once with a mockumentary-style film.

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  1. Kering salutes decade of Women in Motion with equality progress report
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  4. Follow @LuxuryDaily for the latest in luxury news
  5. Japan's ZOZO to acquire Lyst in $154M deal
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Rue La La makes private sale shopping accessible on Android devices
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