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In-store

Chanel debuts largest shop-in-shop boutique with Bergdorf Goodman

May 23, 2011

 

By Rachel Lamb

chanel-bg-boutique-185Fashion powerhouse Chanel has opened the brand’s largest boutique plus the never-before-seen Paris-Byzance collection inside of fashion retailer Bergdorf Goodman in Manhattan.

Created by Chanel collaborator Peter Marino, the boutique is inspired by Gabrielle Chanel’s Paris apartment on Rue Cambon. The accoutrements, such as tweed-covered sofas and a marble antique fireplace, are signature Chanel and complement other designers in Bergdorf’s building.

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