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Dec. 27, 2024
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Chanel, De Beers marry advertising with editorial content in T&C magazine

February 7, 2011

 

By Rachel Lamb

tc-185-febLuxury brands such as Chanel, Cartier, De Beers, Michael Kors, Harry Winston and Rolex are focused on pairing their advertisements with relevant editorial content when deciding their print media buying strategy.

The printed pages of Town&Country magazine provide readers with exactly what they want to see, both in editorial and advertising. While the Internet is littered with unwanted ads and promotions, specific brands are chosen for T&C that are of equal status to its readers.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Edutainment leads metaverse strategy at Max Mara
  3. Luxury consumers trending toward goodness in purchases, values
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. How luxury is the millennial’s unlikely weapon to fight social inequality
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  10. What to look for when buying your first luxury watch
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