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Chanel chooses video ad for timepiece launch

May 31, 2011

 

By Rachel Lamb

j12-chromatic-185-goodFrench fashion empire Chanel has chosen a video advertisement to feature its new J12 Chromatic collection to be released in the United States June 1.

The video showcases the collection's versatile coloring can be attributed to its metal, a combination of ceramic and titanium. The colors are rumored to be Gabrielle "Coco" Chanel’s two favorite colors, per the brand.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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