Internet
May 10, 2013
By Tricia Carr
Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.
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","iv":"ec6175f3266470fa85e80160331f4ad3","s":"8512725e3da79c89"}
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