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Chanel challenges short consumer attention span with brand film

May 10, 2013

 

By Tricia Carr

Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Meta drops price on paid subscription tier in EU
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. Diageo launches new division for luxury brands, experiences
  8. Off the Cuff: A Q&A with House of Hunt's Holly Hunt
  9. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  10. Louis Vuitton dives into brand history via Virtual Reality
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In Geneva, Christie’s records new high with Aga Khan emerald
Meta drops price on paid subscription tier in EU

Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear