Internet
May 10, 2013
By Tricia Carr
Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.
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grLTysYGWWujN6Vlw+BaQ\/Vsp4KzRB4lP3WRbPwv6GU1pdhHRZF3Y95STgeMvn+aCIqXbDToBBfD\/9zGa4CZ49SbKFyhvW39eKgMZRoS36VTBP3NG7rX3sU1KnrOD8mxfRMechoyguonUN\/v5BnpTkOD322eQA6vD1r6HsaYCUDWwXF6dHwM8T7afyn\/HDIBJd8OHXxakNh8NgYJBE6ypiFKYXA4k6zQ8BItfkoF7VPTDQj4vyEUrN83eO+sA70hl6i2ofoNKnjlXfFJLGyHkNJaPv\/DpOylkqPerbW1tuOjikTpjEoFILZYT8IuB7rL3V1P\/\/CKKHAVySASr6hAkO03xu3AjSZWAdxvwpkI0e35ygczgBkIcoqp4up4iyFWh1u0BiA2LybKJZbZYRkevQd1nPHXqwE49JTsl0UrH9Zybc0KAmICWEjIyFbva6gpKKHF22NQr6ZyVs\/L72bfpuSY6DUti+XZ5tSXZM5YRbeUjU\/K9wWJ0Ff1yiPavouMtmsIsJytHn7qXuKRJJIF9zDtzOo8QCkn5l\/AGzZAaUb+c6zuBQG6UTFZF8Iy\/YCYv\/L2Q2aIyWoQGk2Xnv\/c\/KeKklWE+pj\/NUwE9UEKCLr+PvgDVwiPdySPBLi5Tv5jSJ+63iqsmF5BCw8SC7XxFSGaXxpaSBj5UwNvTA3a1WmLLH5Kso2dtkkzxSUJpIQ9CARilouEXu0a7w1ScJ9Xd72JOjWwngh2cc2VEr9V4YDgkyBmr4s3NoiJwjUMyGBTuupH+YLbfHXe3htdT2XsngsSGd3F9nXWEwBONn4gXEqOBZtVo13wwB06Y4A2pzxLwWV2jIE+fhZ0NVbaJuE79FfynzqwytEMnpllEuuLOCKag1dx4erVXsPxrhyEGJ+9\/YWuD8AxO70\/pWGrH0LyaVnbXXMFMIFfg5hS4cylFSLJFDWTnUaj81r6oaz3d7+jj3zwVjU3rvLq7l4m\/YPk05T4+82YYzmBMdc1R1XzhaN6P0+4y7nxXJUVuuV65TMO3+USP0p0gEynrupcOKiCv+bm2bOF6\/PRPvJZtSjotsOLH9OarBNc6pQQXwBlK5Uwbi7h7TSg6fRlGWj5Yn0ZIBX+xU71wX80ubBNPIvddb0MyIK31+OCICLeQJjr75RR3x8qN1+f+jv2hRslkEKQWeNsClyRoTvn084Eu9UVTElSMi2jI7rhJbJul4WxzaA1oeW0aZc8C6sdTe1rFou8qs+aKwBwDGzDNWfYnYD7bzNOcBST3D8yAsQpEJ34d1O35vZRw4emSjMOAOMoNJMXkr0r\/Oh3IZFjf7TlNPJvRTkUQoFuXU0FPxKmyRJ4U2qFre8hrWXNahkKVNtKjLa+6hbZm+uXEbN5JvxoUXgutvGeMZDE60fR6bjrfFklC2oeNPcn5dc6DdK6esp6U+iGM9yDHB3GQLz8eGBCU67T8vFN0mauOf3P20lsAzTOpuci8yLuwxv\/GSZbkV6cqiwcM7cYacWfsT85DI5c9RJiBoOMk8hMyKII1hFosDdLWrOfEeNvru+8tR+Ng88gsaj+LRlz8ILV1l0euN4L7AMUOHU2NACBcZZPqVjxweYRJ\/EZSh8fPTpTZ8QKdwtDPPflzl3CM1uJ9+jY4GtBpN32IxuWzMoLsC0C9glnZjR8etvwUq\/x6hVz4O8GF\/H6W9YK7wf64Stp02KYWJiugJWHnpMu8f09mpyBOkTUhbicbmvHfjV08PADLyqMxmhVpDwUYkVXFpnb1MBYXXelgH9h5wqDFht0Vjn6NjAjjiWBA1eF7mODTwMgr+xa7\/ENFZVcgmxU9VPVUdpIHD0pSH1Be8udcIVvnasNVZDIWJNjv5WqXnrEn+OZajuejz46Jj4Bn\/S1GlfQ0YeH8Tl9kHi2KORMhXVxFlcGJ\/sTAO\/Qe2Sb9yHZA3RdUxEO\/BVK7W4wb8cvOjzaCm0yFKkcGhbLGofiNebtYlHzBQ3S\/Ugs9Bxdup\/zQDMxqcc+4L9h4SWf3UikHS6meO5+Ad+ILlBOTvieM2q3hGVy120zbojLe5hapacHIIGYnPYC818b0MZAF\/LFyi9VvSL9pSCuXNQFMR+HZ8zXHpiRZQ5LEvcFRBC5v48CP3CQ8E9GziMdjD\/\/g7lprz9\/uA0sWOY949zfixttFZln8+SvZbf77VZw14CQWKqD42lnBE6aXq\/Aj8bsGWwAhciV7UParRKBESMcD9aj3neA7EWJ\/uRRQfRozUa1hrM\/NxtLriCZDBdLYIGoWuy9xObPHRq5YKmUvkj95ourKd6G9UhO+z67\/y1wEaoVd3hXVv7nUsKSCmS4j1ASH9zxNMceLha9stld8\/gyWSRoTmbVWj+TiEyF6nhHFsLlpQVVDeUScoRmHZZupBfxLcYkAbp+yOxrQyKs82Hf45F3SXB5qBR+KCFSEjsBxSd0ou8iTXRV3iLRhsk5Wa\/F4FqTptvA7s+0BEsx6\/jXx8wqCBz85YnP18eKRfmGmwU4JWUnxp3DXYcsV901YvFoBa+1wWCimEeimh1qfe+gQOTdTuF\/\/dE6lHUqHM1HDRmoGXTp1zFKa1HEPwKi1bWcEb7gvVKXgD6ERhoh93qXfQUr1o1ABkvw3fDUeLEykITg\/pQkDcGxoAgTrPe8MYQ11jazmHpw0kG4ZUyG7lnkcYPXdnaXV2GusT46I8PytkloDlHzdblFfDByCO6WDuN6oQaj8p6KtBDGsKHvt28KCahBygvPxD7H7p0KGBP6c089ypj+HoRZ1Q3lYXkIXVOoy5Jh9Rrba9734gRYwlLyONzENYoKg56adg2wtiJusW5vTh9cV2hGTzc7OlnYWUXY\/JTKmC88TXU8GrBgW5TpkyJJ5eq7eTDVOYpyrij2h1lEzniFYSNVuC0kMtdw+OWGIfQiangiLuIRPbnSzPgCMHMzV0gFFvUGuhpdtXiyCF\/2fEKoIRHO3xLstJvgNzoXBN4B82t\/gveUiL\/xIQ42hEEx\/\/+brKwLMUKReYIx4ofE\/LpUBJJ8PqYNKP4BKk4f50IDD3bYm\/2NdJHW4g3jDBT8WkLxjeuUrVOz5YRLi25PLvRLlpS\/O7KdFgplLB0kUffY6dITUMdgEQjSAmD2Qo7fq+qS0NjrX3zxfhKJzADbTyfmksTNkUzmls5ZQKUJBaI3DG9Si0tw+F\/GDDfaFuXjkvrIRbfV\/\/oJ3Ukdx1Xltkdldnvcll4OBkPsv3JQEraJ6uJQYVWKy5aLtCThgX8iYfyhle5M1t6Uj5n4Y\/BAegGHDUpqX2iQU6PEhDNugkDnd23yg8r4UHczSGZFZBxqKlVeInqaLfKuizK9tqTMkYcYA+l2qjRrIOzM962GgjjN2BzvE6YEzxFhl244G7rk9VOOkYJd7+FF223q6xXJq\/8wV2fddDc9Tzk+qaugb42imEZ2zWa1NEA6+HfVxLSPejF5YtaWbbFlXnI5ffvhZ0nZIj7j4ubQdu9HZ1HluAwvCMzP+aAjLz8A+F0OnDcJ8nYOBNzvr+JP4OpOajmROYXMlCvmqMo9G491SaKRpeCh+zy+cJGSoq\/WfyhFDxS9eZWFgblPo+uAM71R3DR4dG9TezLzT\/yTCEE\/fwVp\/Yyu\/TItBn\/9YzrpUbiqWeHeSJVEcudclu2XQh68CU47CYQyGMtlrMudjfkqLpSx3Mw5qohTGGCoE3k+cyAxZ\/rnd5EzMZXnvuWf4+X7SizGLye5kzHFJCbV3eGk6rgXL3Xo5FZIVN94fSlXKAjVpWM82hlqiBGIpON65d2VrZE4F3xpOLmynAoMbJLbQI5F7LUDUlbHEBCla+moXkapB7X1ck\/BCiWclVtJttUWA9ZDL7xokNnXF\/HQ8chGJzAUtvxAtUCC2q2hEhMIY6dEgks7uz0CTATT9rfedpVKsImQb87\/J9E7uEAejZoop0V9WSe24iVNTl3PZ\/n+q2HOSeDsS\/CZ6DkMFDIUdPDTt5ocAR2u1Oudvs6TD3doTLRVM1l53FppSTlts8CKXtcmpPa4o9kLaG2OtxG+pFoveQQAYfO4pmEk7h8tIvNo2qI6ntwv6Bfq3ApFk6INUjbnEweVl+XsznXyxGwrwZLEyylRtLcxRp31rlw3dPk5Z26IPUh65Y0Z25\/Qyr3uFmtF\/jwk62eJL63jOjG0epHVY0peh5+TUSgVFs3bvL7VCcfKaUpdCjw1Dl8k2gIHWJ+C28SBZowMWFLsGpsJAmB6avId87Oe9vgnGjwrVnXtSkciM4z2WNbVdjF6eTjM0QvPFfVNjX9PPuredQpAxI\/GgXcgIrrM4YsN\/UpaeM+ApFICdic87FIJEpfYDPrZhLCxnhP2l8jiE\/fgTsb4gzzNZHi+dI\/W\/TPIj1yKDwtLLr\/IWS+nZAKcU3\/Ao1JaO9mnMrf2\/AZ7PPYTiwykHNkIA0ONL5twHZWfqicewPnOWXwe1Vk6bdb2nefmhTZdvfkFraWYsQEIuPhOO+p0NLfiKnI1PRIT2a8lb9Yccl6iK\/2qJD9LHqQX8RnWV8p6X\/EnvgOC0gz3KI6iz5iNBHz\/sxTbtTgOJRnXRc6CWf1OeQE6DNyyRoAGKDUGngAJdyKRp9tfvbrAZm+RdfZ1ZLv6uArxYkIBi6StrTkc5ua0KgL4IbUujsYQbxsvS7mn83qBriuDpzGEiSPT0LHFDUbpzRZaMVIUKqnOBHuslm+r+iH0KPumD6VNOJKjyjwDAm\/3768CuEROPrwJOFmEvPGOUiyhNRcy7aw6andR4AzBHYVmMybsIrPnovn0T0DNkBeEaENcQfL42U17xiRvffIP01DEg8e4sEgm\/BkJr3nIxuJhM3hUtznwuomk+8AcwPmPQxm\/Zin8HQb2bOoJWeKHzSJmjffx7uuMvGDAvNhEvnLpvqdUxSn7hPAs6WeilcSLp2FkzEXbEEgLiOhlPYn7wj\/Pso6YRMbaI986QbiaiWHxooJrkijnDnPwWwqcIW9+\/OzAYQB4TxfWhzajlHbPWNK3xSZ0\/oFq92anoxT8hGHdH7Og+IfQe0I4N1Nxj189I35geu9ezz4KLIFwumSq1lfeWyF+gfgf40bwedlqUa2zFWtvVzu0fhZZWOE6wNd\/VRVXvn1RaYWjJdY2sQY7htmG6YeTeEm1zea99oT3Z7OOP\/54O5GubFElHV4qsGwZ\/1T++qhF5oS7pLMOIjdWyn2Kyp6eEHTabPfcHUWoUuDIyqyOsHmL07QRBhUjs1QdNBCHB9dwbI\/XzZ9TCyOvn12tHyJvImLrHU0Qpps8SnzXzhXKUGj4uAcC2vPU3D+7nuF7W3ECx3greUGoHqB0BZSmWBMvM6PuEcPdB5j1i2QYEkHRKoATKNgOLLJCf2Gf2KrKm\/GDbcuHLB9XGn7v7pVhjlvBV\/pfj72W4AgNEQsQUIPmU5IkKacZmfVdUD5zRMPdoujclF3eLVDGJb2v0Q6cpLVI64agDLZC9SLYav44JYjM7RAPx00YJoarcRzAFqaPEiIJMN2ylgyHDB37F\/UMftKaS3OrJcGccEWc1mB2qz0w\/ERQh2npehWGWIUKMJBa9Ov\/WdaXwhTlmleq6P1+uicYMsruwQkhEevtCS3cOd1jxWaHgSyr1r2xhrPOci\/aJFadx41alq9KkvzXHsinKoN\/JUgxKeVIibpmBJKiHHgKm6Sz1TtZQa98ncigcuY7Gn3Kn9q\/2+uZ2ca1UMWXTF3R+vG3FGXe6XrzZjiLowhKSueC70sDGpvqkFNN2byd5bT67uSz6D725ORckyjfpdBMFHOmc","iv":"930685c996d0585c334f55a53e21a64d","s":"03d643c1c47e3b04"}
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