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Apparel and accessories

Chanel brings still campaign to life on IGTV

September 14, 2018

Chanel touts its Code Coco Chanel watch. Image credit: Chanel

 

By Brielle Jaekel

French fashion label Chanel is leveraging social media for a new launch in native experiences, catering each piece of content to the channel of publication.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Pomellato reveals exclusive residency at Bergdorf Goodman
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Lexus logs 25 years of 'December to Remember'
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Luxury brands losing ground with younger audiences: Bain
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Dior welcomes first beauty boutique in North America
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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York

Pomellato reveals exclusive residency at Bergdorf Goodman
Kering slots new CEOs in at Saint Laurent, Balenciaga
‘Shifting consumer mindsets are set to enable longer-term premiumization’: report