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Apparel and accessories

Chanel boasted most free publicity among luxury labels in March

June 7, 2017

Chanel rocketed to the top of the list for EMV thanks partly to its fall/winter 2017 show. Image credit: Chanel

 

French fashion house Chanel’s fall/winter 2017 fashion show alone gave the brand more than $7 million worth of earned media, as the space travel-themed spectacle got influencers posting.

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