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May 13, 2025
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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. 1stDibs marks 25th anniversary with film, curated collection
  2. Burberry honors roots, presents spring collection at Highgrove Gardens
  3. Rimowa opens New Bond Street flagship
  4. Assouline debuts home fragrance, decor collection
  5. Lexus spotlights craft at NYCxDESIGN Festival
  6. Bugatti opens design center in Berlin
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Collaborating with actress Gwyneth Paltrow, Genesis rides members’ club wave
  9. Next 12-18 months offer unique luxury beauty M&A window: Kearney
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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1stDibs marks 25th anniversary with film, curated collection
Burberry honors roots, presents spring collection at Highgrove Gardens
Follow @LuxuryDaily for the latest in luxury news

Rimowa opens New Bond Street flagship
Assouline debuts home fragrance, decor collection
Bugatti opens design center in Berlin