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Jewelry and watches

CEO on how Eleven James is piloting the shift from luxury ownership to experience

March 26, 2018

Time for a new model. Image credit: Eleven James Time for a new model. Image credit: Eleven James

 

By Mickey Alam Khan

As newly installed CEO of Eleven James, Olivier Reza has mandated himself to rapidly popularize the sharing economy model in the world of luxury.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. IWC social snow globe stirs up winter memories
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Rémy Martin toasts to the good life with new XO campaign
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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