Fragrance and personal care
November 14, 2023
With “Crafting Wonders,” the LVMH-owned perfumer is spreading festive cheer across its owned digital channels. Image credit: Acqua di Parma
By Zach James
LVMH-owned perfumer Acqua di Parma is taking a unique approach to its year-end activations.
{"ct":"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","iv":"278956183acef4cc9074c41f393ea61e","s":"b9ff09edd11146de"}
Share your thoughts. Click here