Fragrance and personal care
November 14, 2023
With “Crafting Wonders,” the LVMH-owned perfumer is spreading festive cheer across its owned digital channels. Image credit: Acqua di Parma
By Zach James
LVMH-owned perfumer Acqua di Parma is taking a unique approach to its year-end activations.
{"ct":"Wkfl7Dq2YKs9BZmjyZfQcTzCc+HKhoJoxUS4b\/p55ioLMbyFF\/nWFL8XMa3AETjJCfWFINxw69bId4VukKR61nUoBHm1G2PcBHfVUmSi8nto3wxPgLpOcqPGCncsXjv5JMnTavOcDO0NwpP0q4bvRIFmHBkCRwPCkfmZ5m1ueN+dYm5uRCcxDGWz4cCghz8PEIOggi2HHyazpQM58TQqNJCvA3zqPC4HaiR7kPf+e7Z5Gl6l690JVH0CXC0a5h5PVN60NJqjpWaPsmKPaaH8aJxNHzmueSUQrJ4PZXJwMTcxN377kPGebRaaeMD6sQ\/rWodrWpKZyXcisFmA13qHo3\/47vdAsoyOfHxuBMCnC8p4OGP+ji7WyZ9UWjeG0s6zkYp0WrgKNlPR5pvFSHd8mgKp\/ch3BHNJ8IZTCkIeiN6z9tXs2UirKSf1z\/6dF4usuv5bmx+0vhTqsIJzUOETook1A7llxh+SyBcfPTkQdkhC5I0DNsnHp2otSMT28qmnDMf37XghDKcOu7nyj1K53bMqdXEBCvUV27LjusCkR31Pwoo8ErBawTbP\/TDHsxmYcj7JS2E1GSLgrfYNpdnBa91AxOG+O5EyFD7Si7WJVB4ngjPx69xcopE7csv5gOqau9RmH0o3nq\/QUCt+Efkp7QK\/nceoue04wbsDdf0bXMLaXQawMU4yqSrCkjrvBZCtxajf6z8+G\/+jIWXIMew2zJ6yDvKOEa9h46G7EiLrYq6BDCKd7jUUM70ajSsXAsWfciTUc9Yi1lIXP1YQavS2vR6XVtY6wBAjV4U6YcgSemfkc9ZanjvCEr8RR9Rq1m7VtSo6iTEvcHmzNP\/w96LjZya60XiJvNV4WLEz0iG1h8vGu5R2rU6PzR8vezdU3ll1qPuWVv3hg5ArxNsQKWIGzNuaFTuAgY27p0zmLMBHVF8ezPw+YZ9XV5p4KLoDdNq5Zpj8gs3pAv9rKobTCBmrennbEqB0FcGwDLH67RBH83+yRnfW069AfvzBfNb3sYiDuGTw6RXUzJ6nOOn6\/xQKyjCYVNnQ0Abeg1x3Z19fkJ4NX8HfDh+em5lBcuqjV30aTQ3qVCEMREQTDV+Y+\/Pxu88nqF4EE9Fy65ZRC9AOteCQ5b3qsIXHHua6rH3FmaxY1Cu2dRbAnOzkj6\/5RzqEbZHTpJVYJYtUXnSQCxr+C7A2V5IPlQw+vm39l+gsP6f0TqbagdP6KPIJVJ7egz+MMzkgKstkKpqC4bPB7ara7eLs8O4NF6yEvmjtS3UC9VvsuJSxdiQZR6Rnq7Vr21PfQpjzSXGVoOZ9SIA2dOMG4CqxiIDFuQGTBFiYK0F9FNCLd\/B8L\/RVaFbIxN74AdFYug5fs8TFnB47X+hoMe6dZb6GbsVWRbiG+Q+LX\/zT9ybpwInnAPw9Wb6afvX87pkFEVjstGSoB5F8uRhJP\/wZKCXHAh\/VfXc+Vse5GK7j\/U7Shk2xPugJ5FumD5Xkrh+YDQAXgG9VRjnCECcIQwvpRv8KVf67WBVh7Rq9WXSvDY4znPhPqtEWpwwO49jLvg+efKOf6eDLnP1rcrCq7FqM3Xg\/UDho\/JkzLDO79W30CIm+0oXh76up19fn+jgaY4u8gV+HCd\/aCtvFSPUCzUxBceVXWOnGhRFXSOIUQJupyoGCRKgdgQxPI65sVZ0xLsNAUS1sPulw2+ccdNAbdYJzJ5AcmyhsRgH4WsQwQGUfK6T7qGjQZoFBBb4ycKc84zDyCDuNLa\/Mt65jWKrZ0JsdpHc8rBs4rHBd1w36w6hMYVALbP6HVR1I1byfdMkbHO04ZsKHnYDdHQFn1zhWvbz2Pm\/m5oO3OQOEnciZqywzqIdDXLqjPDXrmHo0O0+8i+I9koW1AvUIdLi1RSkJBqZQ8+t4ON3YHCM6ihuA32c6zV0RXaiOx4rc+ddSZdHPafSj6bVz8z27ylRUBqAHZ0Q1lE984tIsopGW43PDyL3A+5S+5QBdUBbC08yLI1nGgxDUXvoQs7\/ieVanh9L0qWi+zg76BOrI\/+nWELCcgUZaL9RRUDo1dISQ45QoBZbVtAChHhibW2OqsX460tJ2enAW6izuA8ABWszyX4mi9RscVGMANoSXSuR4Qs6eSCzWdwbzATRe18piFGCaMjEYQahUaq0ysq0ugPcHAbu7pQJNJU86pn6lmR570T+SOwGl95yaSo4d0rEVb5KaiLVoI8VWGi83itwAiuhriscxLzVLn1qB4m9diIlTPHSKYoRYMFY4yBHAW\/iUaiLrTTQHmI1LmRa7c82z3RyvU+gS\/g124kuRHQr0G+bs3zEo8EgBYRgkDaioo4uwdXbyXuce+cB4OxQVjNCv8Z\/3kmT\/9sq1lqW6qX2xjikESKYFYDzkZoaoCjWiKOTK8zl8YM1A16PL\/57AwCPGe9PJFfZUDVLMNEaARsycv1znVy0P6fRzF5ifyrX5NT7x5MkuE3mwJhUqxoFBWHFgq7oH7S5x3zCcK0tdohw3SMcu2+sg8as1NsZkWh5eZ8diLHQwIL2p85e4rVjywEKTSaIToXTc2s4O36gpmS0rHCWfq7A\/e2gr2PaGqKPJbY8jMP9e5bTtyzUSbvW3zKwyvGPtnZTDwtoWZByNkAi2QczfGd2iHHnWA7vgXvi\/aRFMgeF21fQo5Lqf0JFnQ6f+aWM5Yru95wdRIA+Whg6VO+UgWowJmSd0g05D3ORMV1B7VBQjENVmIqn4ZWTNnqnkQYdEiKy51v6qFbunxtJ0+qaC0t6++MYuJN7dTwUgWi\/Hn+DUr2cQUB60e6W++srTsiAe+DlNnnAR4gZvblliEDDeHaZnjYlGTDHfuPNUXAQbgHuIbmdoUEFG\/Ipb2yUA5SGAkLBbX4wUCG2zMH\/7LFMA8tdJWuXszEXtjAl90KKeUqr\/4QMhlRAGUj8r\/e2suhrWdvfs85bWQMUJh3RwtDW6hZzdGqH8FWHZot\/90sBaSt9xrh+PMU2SX564gpU+vK3dJztGuCxNW3TyJjFK09Iffe6921XW7bU01JHlDExpkIsNDn2Es+KJnfYEJC3c2CBswgtJIN+4FgF0zl5JnZ+AasDjvQu41kckvqM5tSR2tQrJqNztQ+OXWWjhT8jOchTejTuISO7YRTXbCl0jFp\/eOuvTomafknJhAhpWoAKhuszK\/fZKbl\/TbDZ20WL3k6Gf1aGpXJHEoqbFmvabPyq9jyTLqCBDota3+LDvXCTPC6YpHU1aFnk74uH52qadQ9Ef1VCvPUZE5fwYMg4hacJ20P7oq\/qiohm\/Lk+jXKnLh1\/KEif1CmBUopUBrbf9qA\/4sxsrZ0KyjTFPxm1OJkPru+ynaSwyIDkyTKVl3WZk\/85rBZmOXCnjq469wNkjz2UQBx6LqO5E\/16\/vPlQdzbUca5fLeaXUtZ5aUOIYqY8WK18le7dlKaXkE+OU5nuPi0MdY3UXLi71d5RDjqDyqLTfxTO47XszyevLUGYUyPJqoqkEwJlVwDG451vfgVhRDdppLeHl3QzpI8J0a37Xv3GDvuNgX2QSIYXZeT3odNCqinM4a5xdlOoNKABV0gpHDUF1TT+1jTf3kUxwaztVDMfbuZUzA4mMQFbz8cGORz8AnGUw7FRKPSPLBPJtu2zciOQ8fQYVp\/swShzpzt47L6sYF3MWK5c9EoXuFCfBJIytEBNbX\/UZDr4M8jXZ6m3rs78Rg+l9Oc2nEeYJauwz0O7NgFewS+kGPZTqzsInC+nRX1Bnb8tK+CLgjExzG1RAM+L79efil2yAsMAtbppB4OsJJCBisdmHie6i+UjxJQKvxp06eCOVVfttWccipxHO4QOhe8o6AbNSeAAzOpaCcS2zolWgLXz5YR+BjbywgQgLD1rokNN6PMounn6EtslsO\/dUxu8l6I1eVd3Ay2QN1iSrVDRb\/+qV43bmd\/Uyv10WUht67iHauN2V5d8HJFE4a7T5OxEz8WxZ1dKSxY8+jjOE0Ilfr0wTGEgUP4vW31XCGW35qiXezOC3yc8CFOsRjO1aZnV1MncV9chrb9NCY8jrnMs0Pg7y+5uSd2QPyoIylM2DZsjjo7\/CcOpzhar+afcNKpubcM14Iln1JSeDRumuMrbzH7B7odM54gOuKMp9AwG1RKR2oD911AHgI7DUqxwoeDV2jZ98QnLuTaIo8U8GeEIjL6Gm7me\/dE+5opqnWmr4+o7crFziLQpLLqLWDg7Nwf4G5FfN1EjZkG1trRe\/w2BFKEa46DiA0O+3OvEAUd8Z7sm6ha\/Bgf7JrRymSl3ZIprsVIoKZOB7ar66eGt48yVAiJnGzoBlkFFEeugdl9q1QMcCpoft7632UCrO75ZsrdxK56EyE0VVoaIc5WyaTEEL43O5R39zbfyQxmfeR7kwcl+2vEIJyPqFwEFTtL6xUtcdgUeS6mZ2ccw33nNN3K2QxBTms2exW1vYGOrLmAIzT7du6M8XOjTvsvxJMfWDw3E4rFCcwGYNPBvuNHH36XKcI5Sd+sRuh6gqPPfaAoTvORj08iA2YX4fCZrvvI9S+ptrbsrGbIP0WrnUfGoBIvazZjblJCPE2uylbJV39j8JU9S7pTr7y8WmL4tYqCyrwGHKWfGWdVIE7FiQP3hVqe8zFP9iNOs8j1Jqac6ldxVOZh\/ScpGWS4VE8V1t4SOn+CBdXnSXU0akvp+P0BnclnScXWitFH\/1cZYdadro9g7xVueJNHDlv39m58TA7u\/WBY62vuyGqgQ4TyzMdo91IOpuHi6qdRioussZ97PfrK0aO8zDUIE6jPVqlYUIPZAS9DY\/VdXU7SGccVnxw8ilITk6\/e7NqQat2TZ3JxpPKwLsqY6t2OpY\/A\/Ft9dmsF4mzbMMC2e0AHzKEctA4ldwlUNAZxjU4EEyhwuDAP6J+KQGJMNu921VlqdJBDMBahDhV3bIa0NjZmHj5FNfTPeK7VHnPBvlrrbe5+FObMRmxteViSCBPzLdke52JupvNY490iM3Mk\/hjuRPzz4vFCfgQlb6\/nMYICyJaJ\/w1V5GLGzLSbFKGjG5CjAYPupRlYL3W1F8MzpEyEMQXRKOddCcpmgpfvJMdnso4KfcFebay4+e19ByMlEUEzYmFOFe\/4EQcx6sBPumnRCyApNcU06Z0Sm1ETtgJLPHwhiHLxUlR4aqJn5Z2uxbMFprbqCOU3ZCu02BfAk0U0+QeYJxpmCQLnDpcCaO\/6Ne+VtE3Ce24mBoARY4u9RdOmc6r7RvGK2KJD966DifqAWjVsuPTinE\/NOZSDgsDPnXoIdj3GXMZjvewSWeTMOWt\/xKznRwR4JmsvKBZQdqxzON06Wd\/TzOKqF4w7wcWVqTkAtH6B\/ZOBrWu6AHBoQFWvumvFi1jcj9QB78yTvragOwtwIOe\/\/P1rrvSoFcPsgVMPzeG4eCNe9y55Ytts4NYOW+aSNrjh19IlopxIcnV\/Ckon5SFX9K7HEr9Txl6ytA0if67BMw7tK2DB0slf1XRDL5EC1fO4RKQ6Dg1jguk3fn\/eY9UfBUx0j7\/gBL2ySH0dsguryeevVnZhKE3G5xixrPWU+0XsopPmWzZxLKQ772Nw8B1Z2fO1gvibbVm4zW3DUGM3UuF499jlfCOKNcoS4dW4nakHkHA\/HrKiwQIZ3UMcSg69lmIoA652IerNjSUzsHE0IOdTXmEIFypvyaCc11pw1nNk71RgItKXytBYa2\/XLOYdI6kZOHdCgh4mqdCMMsD0n1zTPjXPMFwMBh4djtAf\/VvUQpefWnjbbtXkcbuh5GYeIh3Gp8pwco94jmVvRQwnRFtxqpTun8ISJU6fVWfZ7kGHWwjOzNS8hYUA\/+0Qi5dDi5YVCwYwV0h7Djxzlqg9OV6XEQff0SrsecCYRyivZKSyaYa5FrRovRG39MiEQHtYwD6QHLiwtWGdlXRc8OYsZqb2TH5HdIGXsPCchbwDYVuYzfOBj5t7wiGli4SGEtLuzqPdXbcJA5gIHwiQXoisJ7FSdTVjG8jVwGA4mYhlQFqLbaOm06XKs1zNd0bT78EiOohyjmc0S891P9RAgzdgDgeaPAmLMjsrOIb2wHVvULL4G12BC+KJ3ZAiQEWV4lErSLDTxAOVAtvRhUceiRmLr4HT2xLkM8jMuVpx6HDV\/o\/XkvAYgeHtRwsxUFKkIg5ROdtbt9GPnf6Er4UAeIpAklYAvgTKn2tcN\/R3e5JGd9DQ34B\/1g3G24okzcIOSZclojGSlYTFiXyhj2ijzhEKXqTGNNXARhI8OF5tCKQuM4ca9IS7AbIo+GtpBstuzqQqZiPRcjX82E0XGhWFu\/itdzZY\/RHoacQv14dejJg7r0hj1bLnyZcNMiNjTX3s2QrwvO+5TT14bHH0dLw4abJDRUJq7jPtrFScBCVvMvrl9sCfVI5RzuTMojx\/slTTDDfLeYdJx+s+7634XzSbmJD2obeTpgyLocWBDq5wFylhxgfhcmBYJZZyhVq+qqySBlGGpJ107eNC8aCZfSQuHQ+Bja39IZ8T87PBDgTNmLQ7K4cvOgzMAQZwv71i4IqvQMTBuC11DIx0beoPVN5sgNbJ8IOSWkyMofMZB4jGx7DJW9srbAvllYgWJSZ0E1tzkmVH\/WPvNQDDtIq1Bb0QkRcdkrjtB9e99p1qcm3kkKGWmdBcDJaNUjfrwIcBEK4xHmC2D8RtSngOdf6M6HKxY4fi+N4uotzjKjTI+gD+edoM15mHg0CPIIpyTYeld8IrGpjhrU8s4AF7KlzxK7UVE7BdmPzdaF7AQ5Fk\/4xM1j8XJ92g0l+hE0YEcq0IL6CQbsa\/1gRfIOcbVSrWYOfGKB0xh2ukqQvI4iR+ZJ1ELo2Ix8QvoVWCvHWajsaXIcTuJ09ZZqlpFAodW7uGPgUiJ\/D3qSaxgldbrFQkQAvJxpfDjka2XK6tysP6y9SKqwzeXQKIbwV+CVo1NSyd3a341WId6jw6K1iO1dCHxHE+oPXJgyr\/PfSV1laerQE7xBrVYAfUW7QbKRuF\/wJ\/Xh71lNdN07Jvx0NlDLA52jjhv2Hkk+1JzRSbW5BMwwjZAqL4C9w+0APqUXhipX1rgcTmQ\/Sza8COxd1Jwv98XmCw6Wz5555Wn19kxqIQQ5A6r3tmVQU9bnqOeMkQJI2ktjQatZdhdIvE+W1xmYdXhzyWZrkR4pgCV8uNKpb8pSCxZkuLUjR44TnWwTyzjUrj8eH4Ir0yj2ChCPM\/6rYe6KKZOZhV1qKLfLNPrbf\/+QKQHm2dwWzCSSY0PFlgObqEOB9VZ2iKEfmK3SPKPETz3zzztDGxuw6EwMe9eOCceLSN+p7ukRUuvzbg9lF+EHczgkiAojRoy0UecxdzM\/gAMo1qGC9zP5dv5+Kl4243gyff1v+6yJsMRAsXuo7ejya9MhVhdxISV7wibXUcoAVtW2qIEeOBMWHgqdlr9RgbnBRlYkNg1Lf6Y51mEjx6QY0qdcyNJlXCori\/smtWFezTvshparMPrYuXxoryVV+rQrAwil+pRxDoeXiJHBUPcR+h9vPpN1bwhQxr57urrTftzp7dHCahL4\/A9Ghpeag\/T9lk\/LhKwXCd\/3WYF3sX6Sdj+mVIeqH5e3gigIl2lbaBNOkodAxnLPaXqtXUj1aFdNULer7pdz5OR7Xwvffq6J8cH6nvB5C0TRn50L4YXhSmsFN42MTvSunMS5RD4B5+LPdCJ68XzQvdAiQVNfuln56LyyA==","iv":"b78048818838d7c0df91967672647d6d","s":"67fdcfc6de6a9a82"}
Share your thoughts. Click here