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Nov. 21, 2024
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Fragrance and personal care

Centering interactive elements, Acqua Di Parma goes all-in for holidays

November 14, 2023

Craftsmanship is at the core of the campaign. Image credit: Acqua di Parma With “Crafting Wonders,” the LVMH-owned perfumer is spreading festive cheer across its owned digital channels. Image credit: Acqua di Parma

 

By Zach James

LVMH-owned perfumer Acqua di Parma is taking a unique approach to its year-end activations.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Dolce & Gabbana, Skims release limited-edition collection
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