Fragrance and personal care
November 9, 2022
Two-way conversations could be the key to keeping interest alive amid beauty's current boom. Image credit: WGSN
By Amirah Keaton
Peak market saturation for celebrity skincare brands seems to have arrived.
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","iv":"c2bca232737ec3b2557b2fc68d90d9bc","s":"efff9c3580e824cc"}
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