Fragrance and personal care
November 9, 2022
Two-way conversations could be the key to keeping interest alive amid beauty's current boom. Image credit: WGSN
By Amirah Keaton
Peak market saturation for celebrity skincare brands seems to have arrived.
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kq2LKQweS9MTfdkyJOfw4y0xcKO91UiJMaQKFHU2K\/EEdqI0GRSyJchjYVkd3B27GoPE9ypFdXgs5xcTpW185\/gUaWF51sIBKa6EnkAbb\/UtsxK+DjvKvACKM8CxXRWEMN0KIucS+BuuicJTlB9arFRgpP\/xJtWOsdHqLex0n5UpCaHYoPI3N3hAGG6bmFi+q7\/vd3s7ppdGVJoUD\/pIe58gg1qUoA8qaftyg5xIx8D0WrwbTfJi53KijE7Q5PCui5cTbe63tgq1TSekrNT3RB2cuJVyuK+0nsR\/dGfsgBJA3hx1j\/Ibwz+ScIrQUQVVxnu7OQEbp5LWvHp1PTWjkknMM\/c4sFSNy61v4AbahLpF1kCBgudVnHpmi58cQm5PitWWCoSecfUyoa16i3wa6zCbtgmiopq60s1Hw6CYgcG\/zlJ9iR\/2Lyc3j3Wm1PSIbOqYopRR1M\/J5hxwpyzT2NIBWym7N3JWlrDhB8ih9rbA3bCpo4\/jIj3kZSMEVZZzkmxNL4Btlu\/zx4mljM8kJCofDCwRILB7qR6WCdsb\/kFuDoLcTcJjwl\/voDSx\/8gsI8fmv7dIVKEH0mpI88TJXz\/MLtVISUhAyRuoJRcFFFL0kjjHUJftM4pMwRDua9mVdaafOHKr1Wb30VouGZu1g86CHd0PXwjtDUl3xRA1vuAYhrCAnBB+\/HOWULbvMAKrNzsl8mZm6Nxh6Zhc2Xn25N05Anr6iSiW7jw3tNpEHxWtyX5vn0iRc4PcUeCRECs02k8k849wesKuwhxsiy8AqSREn7RGBI3QdgbV99cUOMK6zt4TEeUy3z7yydh8kwubYZxmwRzVXKBcBlRdzPBJkWp6Rs0VukxQReoHsYgb4FtYfoJUbuh3YfLysKzn+71OfGVyOP8HbO3g++31pce+YB9W4bcVQlFc78VhMe\/c2p1OosZPw1KoPQQRvwWo62kRyzyPYt4CYDAzvrrWB3oW1O4j3oBpW2pA6N4EfYFudgbqp\/6O7PFHLy++mGKkfl7yn1YD1xXxASma\/k+dgtHcik6szr1r+Ozn9Mc60K8H4f4pSGIir+k\/ln25CUxz5WhxnN6YzVor+vJ6wJQ+IDGl5yQFN8wstxOTAtsh7ZCGiPhL8ez6dyhD8jlcoMtCq+Jr7Ys2JtboBptOCgVux\/7h1cLPXhmWNwyUf96Fo+SdUWedKhef0AsrUQJuPvdqbf+eMbLXOqKOIz7y38+UjxcNIIGCLjtI9mz+OLSjee6Q+4RuSTi+GBfmC\/7lKD9F5nTlTo4cKm2vF5ORCLx\/j6N0a0B9XTzxbI1\/xxcqkHdobEmSvTCzmMD8B4FMZg7u7zaF7dzFTQWLZ8Qdd8gbAxfu6forEFbyqRpwEIaWHrHEvcnM6DmfzdNdVKKRE0Fg\/Pi3Kj+JdcHRxlCcraClnxU6IBkWT4n4f\/Ju8LhpWwgGMJU5vJwkb+NhFskJ5uEsgmYZuJeLwJLe9JDOfmW6C39l7r+IZ8Lr4xKciJMUBHIyRQw0Lwg+ZK9CmRJYbx+cNQIe\/+HnbAGMD7lTcFy1hnF6z5T0QLcPnRNcvmQmk0BFDu47AOASwZXpL+ya6LvnTRzyuYQiKgjx6APf3Ory8la3Q3vQicCKltrDPQl7sdAVt0WSIxywm458cSPkI\/hr3\/wAt0bBx8F84Kynxb7DZKg25n23jCXt6vFTKe7RlgATg+NZc07LVuZm7e19TJYj7Up\/\/BdtVWz7qp+D2j6JcNhXhwjUV6Qhl8QtvAjSqenZFMl9tXfbtL461IqX+wf8xDoeFqEf3bJG4JfIZmvxzVC4ZVrunQWTqQeuKrVajNV2ayGw+uBBiZMRhY5d3gSI1meidgywZBuq8J5qixOgxmqn8kFuyfcxcpvRNo7O4GjdxtIhktWztI0j02if+oTHwkiFRuikoyrPp9rHo5ObvWPinZWjRj+vc7U\/aVV8BP4GWP9BsCrlR0XjV1\/2Y1gKHms1\/g6u1lY4xVFbb311R4FiVZ6VMj4hbxZ+W58YjeiSYR1khru9CZHgT4WKHVeAVNNrMmqMD8FkusQjf4Q+bUcxtLYwMdbzC5XdGNbt2pNGEx1JroJC26ucj+rvvU1CqFOIwE4KQvy0vmXaUAXGl6QgWTECfm2Wh9dGvysijCTGdwv9gOvIp7iyHjhbxDMmMsQB9CX7cp3jhoRZDPDsqWF4CLsNJ07RvPp9cQd6xe9MHPccnWqvGcsBvwoXgjyw6yJmCNOCtwLoA8RxvlVIij4VGthMU2pLURuRU3SdRp5cSVRqXqQCndI2jmQB3Grs\/QDIGvpt\/RMUAJxJfkoOT831TrSk5CUdyQQwS1DopHbpo6R5+6UhSExaNeEYtlFq9\/hSF3ISepKSt39uVUgvva8CNgNEVJxg0Vx1W3tEuFXTQwXZ+pTBoP7lR0lYJluBwr6Zqc0225Up17BksApBv96h1lm3apYgRVCUTMhQDBHVA8ql\/dKMsHEDY3yFw7qwdDgj9zZDRKWYbkhi3lGAWgLzOvkhOYbav7Ft4YpQ8ot7qt4rINxCjGpHEVqb6YUzXz3Er95fkW0oF1VYvDq4KQQ\/5xHKZl5H1m4tFa2VFTIUD3JrJSMCBEKNAhhIRLQ93srZ7vmTmriwlLCY+Ydq+\/WXETYoIaFTs3VDHKSTPHbAK0XvcLGXBEgGTR9ZHqNxX+34Xydmr2s6sB+m8lWT5r6Mk5zHcCEXYqe1WOCSYXc0WI5\/v7O8PMVqd2fejvpCGcFl6g9arqdeKI3ZPzx6OXkm66p\/8YEuj2mfI8Qyi0TuZQnV6ouMUgUNp8C1xt46WZQ82FwcwSqTh91p7oLJTkO2eHgX4eEc5b+QF0EazLJkwjRmcrpmxD76flkwlNqPxLNZ2zuJLe4DkQH4sIlnmnZ3QqwsL1ZpvqoioVjHhoo+omWMOS+fKTdAem6REqrCIKAKIon5Tps41I5Fa0riKSh7vlTfIoJqp7Y16ahRVzj4DoYkHo8a3ZztVj+dA2sCxAhqL86Ep93wVtfWePQmaBST9YuWJglBX+njERypDVkpd5UsO5rysSt1Pe17phpcRiFIbcoYW6VSgxOFcDqR+2iQHivHL6c\/UDBddFtUuO3ceOH0s0+QRXpByrwbEqRaNbBwau6XYq7xHCvSYX7Fwzg7KJFM9SyhmOQALXRcpxhcAj2Gp9jDnLqEbvi7\/H9mVI63VVMLA87iynHlhh5ojO4iP\/whYZN4ca+YS3Ov441AUqK0Vdt8\/FFiCFnvEOmkHj0ZQVEUE7X+b\/BlRhIqAaLxJlB8PCblLQdDTKtMac6uipuvxW2pk8gMZbGO7Lr4oEP++qVuyf\/McbZRdZbYypCiqanOMJFOqlXde1O9HB\/PgtL94ZI+rZWfNSULffkQr+bzyQY9Migb6cQOTR9cMPxXypmj\/lJY7+EczrQV6rJYctJ5RGyiMtL157QIVHOfS7Dgd1N7GTmmXzRJQwgR8ppXbgMZ10LnGAWi9BKfp6Z7jgrboaIHKkzx5EZQUmspJQc2o62x0Mgw84YJF4AR9bn6twzkEc+VDo7n\/w1fUbgpZj5f\/\/\/7ZSZTpsL91u+78m+e9JYtcMHHcyOnF+UhvN0o2I80VgAYIf5akm+GhhcKdkYntDhFxC2ElNOIeY9wlwuZ7zPpOvLRZz7VpAsx3PIeEw7UH0zABDsoTerOgQ6a1SPP47tb6tfbanGlRb6334fFvryeGWcAApXx1Cs+sOWyxQZ36h16k\/\/T2DTJs7MJOe7G\/1PVKuIR2bp31N+4nqdyjQCgtCk6Kr+oJnKsf82Kg7MDs5CXACKX2LF7iVBqxx2FZn0iOFM2DdxutKbRuvC2oTBMuDJl9GY\/B7nbAay376vda1w5WIuzdVeIcTD4elbn4Z7+MK4OEYL0GDEnXyqhWmUPg42GMOuZWqB+jc+JnzRSCnsawBlteL\/96qW8RAt8PUrQckj2wdEA\/X\/X4B3pCBTXOUmUpTT896YK6hf2ZBOHM67q1v48AgzHpnqV1OFPqp6wLs52LQ2UY0RMj1fZEZD0Fhp7qCDVyqWrpm16dg1Ey2Yx+qdspW2qcEl2hss1FHcIXzx1Hf\/WA2W36vFjQraXyRj+7hbeQuJ0PzVU7z8N\/k0pubtvdP9ilEZSWl0QoIqNJu1CtTPu7UuYFD6avnzPqwnENpNTV+ydj+t8cD2CRvifh3qI9jv11KBx3\/8T6638mliO2s5IUeXYYBn0Imepi7kPK9eOEuYYhnMmI9F7X1IPKs0lInOE9O3fFDDbVfPqeClLjpiqr7GLUFX26+k8aN8fdfv68nZlyiM7LVRPIB2neIAMw\/q1g8Z45FjBKGtTGn9iQBkXiwoAry8pHDmjHabjniyWMSy5+dNfjLywAn83+Sw3z020AgJoL\/H6KpGcuBR1QAbRmxhV86r8Cr7dMSeKOqQKEnkF\/6vrtvtJLLgffYdJcAKqvTNpGNaUfEEQ7wREY0Eq2Ds9OFRRSyT8m8etiKZnkvmDpOQeZArcd3Y7mY\/NO3yv2Jdvh7BSE1EUNQ6XScZAgv4HcFRipJKhEKRQOmNvJ9X4f0qKXg9NbJcLMdktCPn7ZypCniBJTNBUJlSNoqzByEdM1gkObGUO2khpCrKDepjRoMkFSR4x8Xt8FZNwnCdU60YRuSJ+x6Z71OLYYXrtV\/J2QXE80+Bp6WlumYFVN6drunLrLVcO4AcMVMi\/NZMMR4sHR7ygMoiH\/8yQ0sK0HlVgx8Gcej+U74UBGjE6Tp8d6o5iDqqwpPGCRJc3+qUoJu7gN7QblXR4H6+O9Y3kMF7L58x0dbGKH2fYbVWzW+u5a1RDWiMA8N+LQZttTo+IP5\/dSAaDigkEFgw0z0w0xOffwQREJV9X6xJeK3Mzx2mk+JzbdKZl1VO3Ye9vADLU65dFYRNeCACV2hAk0oliR2AxGSx2U9Hgq+U65mEqb8PvVTeVn89jCqOaYVK2IKrArQ4ZivLKqfVkP2qkat\/Gbb4j+Sf1Fp+zlkPgZAOejwPg\/GbQRdMSooH6zHa9nycGR+gAjdgmKeyA7NILWdqj7uFu1u3fZB+JxBWZtnvUAn7Kp+8Mn7\/Xnti8ZYdzuvKpPbwnyb2ADUWjUq4wKPHdI+30lTI\/IIoboS8RooPTfpx50NhtqIonfMGM3BVrdh9ydhatPL5tJ\/fKTOGdLl3+nIA89ueK2P2vH9l1GsQqxJ9TFlKv2GkQGUYffmcx\/NAA068X4MPzDhi8FOqYvzMOvRNinkxQLZp4k8i3bHBtxR8SkrQ3y944wT8XAN5TdrjzkWcdMDJjlG8r+sTNIoyFsuRHr1QEdMFmSg2V\/ETvcDQ2jXMq\/4gEa4OUCxJRUdlM7lktpzsBF2cL7RZ3AYqL+fbWmUP5GM1fm6Md\/J4hLp0iazxE9XsNGJ4CSbZzUot1vq30SY+DVlfLwQJu+HdqTZ3s35P7DwSjV079qDb2xOAKUJXRsZflxKWwdw3xLUdRYTHY0QDuO1cvY2QOSW\/4EQ4MdE91y8BINOaF1PUcqDR+\/jUumcD\/Bt9LPJclUvbEq76ZOvptTSvwsTHJJrHXGMvcjIHYqX4tccxWJd4Mk9hpnv+nIZW+HJD0QB4AxwZ3K1vF6b38vctgkHvt0sMXeWNrwIXibNQk4LrSXOlyKMySANwL9gqrfJVB0zYS8uGmvF71\/f69aq5CTZiECLrtWfGaJC0SrbaC1t2ZmhwosmUf3qfwwgRqVvGGtpMpSaVArRiztS+SYqWq9tn8L3TxSOo6Y8ZP2\/9WnEHUiBrBMFBMfMkVcyis64B7Ggqh05FNv\/YbCfCMxOxnBt6nFl39MBXhdbdk8Ejy\/aw3OgX0ucN7a88Jfmp2wjpaMHH+B1EdmDmgSWMlevuLjwaRV19gYh4VNZXsBMs2yrqcoHxkuJxQ+kvAYgu0nJnbAlRgUePe+EJhLS7G4CUY6PqrlbJsTI+KfOTqK6uDM7EWbp3D1UY0rmG9dNlaXEq7tljNvo3EODuNqFtGR\/8fXz2neS0wWpAPkuS0wHhgcEbgLt6lh4X6hwDUc6wQaNhGst+DiMPAtMsONzWsLVm\/67dMymw6WOxab6qgG5DM5iknvCVuuwVhcJud47ru4ki2ZPGSXlfVLFUiaimkWVIJ\/C3Xx1fBpefFDCXhu0DUrCRDpRedlONvCUKa0jyVyZk12qDrg0wgR23iqqO1K1OCzsYL4uceOi6+Ycx0KI6QZ1IwA+ki57C5gkElZMoNSB6Cx7mxwFPivnOlY\/gq1Dwm88prjb4M53Ld1cS5UV1q\/F+PwMuG\/R5fiffmcVplQE6eteFSaXUjeQ7ro1NRYBDiL58SAtocGKYWQ8JbEiS3lRK+05xOC31IhRjGHe7AUUGa+EQsKX6sFrW8Lgkw3QY7Dml\/aTovzykbsRlsj2UPtUEdC\/q1udh3cuG82hy1tgebDYXmPCns5Wk1Z8gnIb1LqMAoW0A283UW5z+1SX\/BSOHOCbyndc43aB0180dwnC3p0XWcJXboQAfIVu3M7MAFre8PuvK2jyH33vawiajSHyAi3V2RpNNBSPZj6mLGzgbANd19mSyZZygboqgnHCUQ++9kWy8TmAtw4lBc3BVnGzmXRMQxQT0inxEQ7jbm5Iy21YFniU0oN3FmNuWL2wrac3L7iAGbpmh5ZgLQt9rmw2oR6YUkF0Vpfu4wDdJ79iBQzAy2ioBjtVXqqEav\/p6D04GuVzJm+DVOnFQJ4GUXaW+CfK9t0lsg\/ktP9HeDeXZG\/e\/LA3lCVAvABKdhPiP7a3Ef1DQqfOMeeKfdwQRLPXdgjIrQBUHhj+JX\/VPHLos8QzXD5R3J2fA9aN4wnpvi7TwbSqDfzD9GjWAWd5o6Goag573OJsKpyZTwg+tUPI7ICzh5NoL28uPeuZaiuXsU7J7GO7JpF4Ycdctnrz9nszsEIJ+uh91TAPRA3V+irncl2oBtZnlXnp8+AHYazP\/l3TNLESjw4narve1c+nL6S9KoVMD4kPLMWKbNPq1z+eJMYGOkkfyS6si6014uAwhxN1aV8SnYiLBNfNfy6LSq3PwSMyfTV5w9mDqY9AvsP3UXkEgRnxCiO2Y6pVTqiVK1B4SvmSM7E9NqQbdIQz8jIrZ0fy2K4+bRS4DmczmrMoHpgMHTEpYJZ+QUPd2+jg62tDFzbMyUbjQ+4gCOF35dV1Ewxzo322ig6jLySKU+4F3Cn4wAOXZoECUBvNMI\/Tqagpw8wYlr7+3Wm0CSGYng4LLeoEZ61ksZvaF56tYvJfHQxzpfngUZVodUr0N0V1qf1sTGX5232RoRKDMwU9Je+4nCzYujE3XHYDzWyuUqY\/\/XjymihV9LCC2khwPbg6o7BOStcGwBE0LRe\/+PV6PJArleOF7e9uJPA8P8luQW82MoHi0UAUVSO3Q+ouhGj7W8NIIMABhfUciIIBHaJJP6jeNiA3l1kCYxvSL4EY7DBJBggyU4uipP+Yc4+VhKBzTVrSBQLqSGU0Yj2Uqk8YuCfZU\/ip4Pqb4l8WmQr1g6grv6K9G9\/PV8rg1\/LW4ZDxWaqMUfdKhxna38pYdWhSFFdvO64oPHldwuihwM748YZdXpl+pXWVfPFm\/MYMWxRr0SimLwEcNr8LcUUWeSfodSazcqERLEPohndAZ9R46pKVHCnAC1Up\/YX\/zIXQOZiIl3RLsxQlxJG6QR0SvrB85bY5lq\/b4K3h0M3T2JWchhXkttkUIvawcoLqfF6a2x\/+Bnpnn9XM\/Kj92Nm8NTtfGmVNLlZnp3lV+ZEYE9F1\/DLnPmuRE5FQCq1UgX0eEMMHZuu7fEmj3izj\/lSBScZur6r3yf1OwZKCB6U","iv":"866af5a067d6f4912125b841e45bd8f4","s":"33eda66dab627763"}
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