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Mobile

Celebrity Cruises builds database via mobile calls-to-action

May 2, 2012

 

By Rachel Lamb

Celebrity Cruises is beefing up its database via SMS and QR codes in print advertisements that offer chances to sign up for weekly emails, talk to a representative and enter a sweepstakes.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. Women now represent 13pc of global billionaire class: Altrata
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
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