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Fragrance and Personal Care

Celebrities cede ground in beauty sector to social media influencers: Launchmetrics

December 16, 2022

China's highly interconnected population places more trust in social influencer recommendations than celebrity promotion when deciding on beauty purchases. Image Credit: Launchmetrics China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics

 

By Marybeth Connaughton

Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.

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  1. Diane von Furstenberg named Icon in The Time 100
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  4. Rosewood Hotels evolves ESG approach with new initiative
  5. Gucci revisits 1970s sport codes to promote latest collection
  6. Four Seasons Yachts previews Marina Day experiences
  7. UBS, Dior announce joint ‘House of Craft’ exhibit
  8. Shangri-La launches ultra-luxury hotel brand
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  10. Kering effort advances equity among South African agricultural community
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