Sports

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Sport partnerships foster organic brand communities in Mexico

May 15, 2014

St. Regis links polo season with Family Traditions campaign

May 13, 2014

La Martina heightens pursuit of counterfeits

April 16, 2014

Loewe revamps existing fragrance collection with athletic twist

March 17, 2014

Hermès targets young equestrians with Saut Hermès live-stream event

March 10, 2014

Hermès trots out heritage with personalized saddles

March 4, 2014

Loro Piana leverages Olympic energy to publicize limited-edition sports collection

February 27, 2014

Purdey shows exclusivity with bicentennial gun trio

February 11, 2014

Omega breaks down 80 years of Olympic timekeeping

February 10, 2014

Dolce & Gabbana commemorates 10-year affiliation with AC Milan

February 7, 2014

Longines confirms equestrian affinity through FEI Nations Cup role

February 6, 2014

Zegna and Maserati pair up to highlight shared heritage

February 3, 2014

Bergdorf, Bloomingdale’s, Saks cater to visitors with Super Bowl campaigns

January 22, 2014

Ralph Lauren continues its Olympic partnership to reach a younger, athletic audience

January 3, 2014

Purdey fetes bicentennial via limited-edition book

November 27, 2013

Lanvin outfits British soccer team to reach sports fans

November 25, 2013

Jaeger-LeCoultre builds regional awareness with polo sponsorship

November 11, 2013

Armani targets affluent marathon runners via email blast

October 31, 2013

Holland & Holland touts authenticity, craftsmanship via US ecommerce site

October 7, 2013

Ulysse Nardin highlights nautical history with limited-edition timepiece

September 5, 2013

Moët increases tennis-star promotions for US Open

August 28, 2013