Marketing

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The Virgilization of Virgil Abloh

July 17, 2020

Luxury brands must transform to meet new consumer needs

July 16, 2020

Marketers take to content marketing despite reservations over ROI, measurement

July 15, 2020

Why digital mastery is the only option for today’s luxury brands

July 14, 2020

Ettinger allies with likeminded UK brands to drum up summer attention

July 13, 2020

Versace debuts round two of Very Versace social campaign

July 13, 2020

New campaign asks pointed question: What does Moncler mean to you?

July 13, 2020

How Western brands can find the app in China that reaches their perfect audience

July 13, 2020

How Western brands can find the app in China that reaches their perfect audience

July 12, 2020

CMOs remain optimistic about post-COVID-19 marketing budgets

July 8, 2020

Dior reimagines female body through prism of fashion doll in fall-winter 2020-21 haute couture collection

July 7, 2020

Will your brand survive the Chinese decade?

July 7, 2020

Key issue to consider: Brand DNA versus customer DNA

July 7, 2020

5 steps to turning a brand’s sales force into a relationship-building team post-pandemic

July 6, 2020

The pandemic recession demands a digital response

July 2, 2020

How PR can help you salvage the second half of 2020

July 2, 2020

Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection

July 1, 2020

How luxury fashion brands’ new creative direction is affecting content production

June 30, 2020

The clock is ticking for luxury brands post-COVID-19

June 30, 2020

3 marketing must-haves to prepare for a renewed COVID-19 lockdown

June 29, 2020

Unique challenges of marketing to moms amid COVID-19

June 29, 2020