Marketing

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New ways of marketing luxury in China

October 22, 2020

Camilla Carboni: Luxury Woman to Watch 2021

October 22, 2020

How a brand can build a cliché-proof Chinese style

October 21, 2020

As European lockdowns resume, luxury brands brace for more setbacks

October 20, 2020

Luxury labels push pink products to fund Breast Cancer research

October 20, 2020

Why do Chinese consumers love tailor-made luxury experiences?

October 20, 2020

Consumers will be guided by emotion in 2021 decisions: Forrester

October 19, 2020

Shauna Brook Marketing & Communications’ Shauna Brook: Luxury Woman to Watch 2021

October 19, 2020

Hugo Boss inspires efforts toward sustainability in new campaign

October 16, 2020

Defining what is and what is not a luxury brand – and why it matters

October 16, 2020

Connecting with customers where they are during challenging times

October 15, 2020

Despite weariness about in-store shopping, consumers ready to spend this holiday season

October 14, 2020

Louis Vuitton, Prada and Loewe: Three brands, three China content strategies

October 13, 2020

Post-COVID, fashion houses are changing their approach to runway shows

October 13, 2020

Why luxury brands are desperate for digital desire

October 13, 2020

Van Cleef & Arpels celebrates luck in new animated campaign

October 12, 2020

Ulysse Nardin celebrates sponsorship of solo yachting race in bold campaign

October 9, 2020

Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign

October 8, 2020

How email helps emerging luxury labels to outperform legacy brands

October 8, 2020

Hennessy X.O. celebrates 150 years with a limited-edition Frank Gehry design

October 7, 2020

Land Rover shares explorer’s landmark expedition in extensive campaign

October 7, 2020