Marketing

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Affluent tech adopters present marketing opportunity for brands

December 7, 2020

Louis Vuitton, Gucci lead in search volume in largest luxury markets

December 2, 2020

Museums become latest institutions to embrace livestreaming to woo Chinese consumers

December 1, 2020

Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director

November 30, 2020

The young love luxury, but are brands ready?

November 30, 2020

As luxury spending shifts to China, brands must adapt to reach shoppers

November 25, 2020

Connections redefined: What authenticity really means

November 25, 2020

7 trends to watch in luxury influencer marketing in 2021

November 24, 2020

How luxury brands keep their loyal Chinese customers buying

November 23, 2020

Luxury Institute launches Advanced Personalization Xchange

November 20, 2020

Empathy, understanding essential for brands reaching post-COVID consumers

November 20, 2020

Brands must tap into adaptability, perseverance to successfully transform

November 20, 2020

How print can help luxury brands connect with digital consumers

November 20, 2020

McCann Worldgroup Truth Central’s Nadia Tuma-Weldon: Luxury Woman to Watch 2021

November 20, 2020

Launchmetrics moves ahead in China with PARKLU acquisition

November 19, 2020

COVID-19 accelerates omnichannel transformation, but experiential luxury will recover: Bain

November 19, 2020

Luxury Consulting Online’s Dominika Trawka: Luxury Woman to Watch 2021

November 19, 2020

Why HENRYs still should be a key target for luxury brands

November 18, 2020

Twitter debuts disappearing Fleets in bid to boost engagement

November 17, 2020

5 steps to designing and implementing a client win-back program

November 17, 2020

Luxury market in Asia will remain resilient in 2021: Agility

November 13, 2020