Marketing

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How can luxury brands earn cultural credibility from China’s Gen Z?

July 30, 2021

Brands cannot ignore litany of opportunities on TikTok

July 28, 2021

Relationship between luxury, gamification is evolving in real-time

July 27, 2021

Online ads may be targeting the wrong shoppers

July 27, 2021

TikTok serves more engaging, relevant ads than other platforms

July 26, 2021

Luxury makes presence known at controversial Olympics

July 23, 2021

Agility is crucial to effective hospitality marketing: Leading Hotels of the World

July 23, 2021

How the YOLO economy is shaking up luxury

July 21, 2021

From house heritage to creative storytelling, luxury brands keep podcasting

July 20, 2021

Half of US consumers find personalized digital experiences vital

July 19, 2021

5 risks that could derail China’s luxury market

July 15, 2021

How constructive feedback can empower marketers

July 15, 2021

What China’s “lying-flat” trend means for luxury brands

July 13, 2021

Luxury brands leverage livestreams, influencers for successful 618

July 12, 2021

Gossip Girl revival is luxury’s new gateway to Gen Z

July 8, 2021

Walpole debuts ode to Britain with branded film campaign

July 7, 2021

British luxury lobby Walpole dons new branding, digital look with supporting epistles of love

July 7, 2021

Luxury brands should not forget the “Silver Yuan”

July 2, 2021

How to market in an increasingly digitized industry

July 2, 2021

Why luxury brands must jump on China’s cute “Meng” trend

June 29, 2021

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

June 28, 2021