Marketing

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As app spending grows, brands must understand platform preferences

April 11, 2022

Gen Z shoppers find AR experiences, ads more personal: Snap

April 6, 2022

Hyper-personalization can increase customer conversion by 250pc

March 31, 2022

Consumers will offer information in exchange for rewards: report

March 29, 2022

2 tips for marketers in the new era of data privacy

March 29, 2022

Brands cognizant of crucial need for hybrid ecommerce, in-person offerings: report

March 25, 2022

How Apple iOS data privacy updates made email marketing king – once more

March 25, 2022

Shoppers want brands to focus on pay equity, fair labor: AMA

March 24, 2022

Why luxury real estate professionals need PR

March 17, 2022

Organic content offers social media marketers key insights

March 10, 2022

Nordstrom expands to advertising with media network

March 10, 2022

Luxury brands: Do not forget about China’s cultural consumer

March 10, 2022

LVMH launches gender equity initiative

March 9, 2022

Influencers are key to effective CNY marketing

March 9, 2022

How to win in the metaverse when 95pc of luxury’s value is “hidden”

March 9, 2022

Kering, Gucci tout gender equality efforts for IWD

March 8, 2022

How brands can visually engage millennial, Gen Z consumers

March 8, 2022

Russia-Ukraine war most likely to affect aspirational consumers

March 7, 2022

China’s “lying flat” trend meets its new champion: The free idler

March 7, 2022

Exclusive experiences essential for engaging loyalty programs

March 4, 2022

Gen Z cannot be fooled, authenticity matters: report

March 3, 2022