Marketing

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As metaverse opportunities expand, consumer expectations grow: Accenture

May 5, 2022

Consumers seeking more contextual storytelling from brands: Condé Nast

May 3, 2022

TikTok leads Instagram in fan growth as consumers flock to video

May 3, 2022

Inclusive marketing matters in China

May 3, 2022

US will remain largest luxury market, as China, India make gains: Euromonitor

April 29, 2022

Hugo Boss continues innovative investments with digital campus debut

April 29, 2022

Emotional appeals, thoughtful loyalty programs crucial for customer retention

April 28, 2022

Cross-pollination of luxury and mass-market brands will persist: Chase exec

April 27, 2022

Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China

April 27, 2022

Most consumers confused, uninformed about metaverse: report

April 26, 2022

Data is king: improving the digital customer experience through insights

April 22, 2022

Forget short video, “medium-form” video is China’s latest brand battleground

April 22, 2022

3 emerging trends in luxury

April 22, 2022

Consumers, brands must meet halfway to propel sustainable models: IBM

April 20, 2022

Why do luxury brands misunderstand Gen Z in China?

April 20, 2022

How luxury brands should navigate Chinese fonts

April 19, 2022

China’s crackdown on celebrity culture is just getting started

April 18, 2022

Social media is Gen Z’s top news source: YouGov

April 15, 2022

Gen Z lays down the gauntlet for luxury

April 15, 2022

Global disruption is opportunity for innovative brands: Kantar

April 14, 2022

58pc of consumers follow at least one virtual influencer: report

April 11, 2022