Marketing

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Marketing experts’ top tips for brand collaboration in China

August 4, 2022

How China’s Gen Z threatens luxury as we know it

August 3, 2022

Consumers want gamification, technology in shopping journey: Bazaarvoice

August 1, 2022

Who do UHNWIs trust most? Their digitally savvy kids: report

July 29, 2022

The good old days: Why nostalgia amplifies brand collabs in China

July 28, 2022

Understanding segmented consumer types critical to brand growth: Euromonitor

July 27, 2022

Brands must appeal to disparate consumer causes, financial anxieties

July 26, 2022

Influencers, creators prioritize human connection: report

July 22, 2022

LVMH spotlights employees in ‘Métiers d’Excellence’ documentary

July 21, 2022

Hispanic affluents surpass other affluents in online activities: Ipsos

July 20, 2022

Porsche illustrates just how far its electrification efforts have spanned

July 18, 2022

Sustainability overrides brand name: Positive Luxury

July 15, 2022

Gen Z, millennials, big brands driving luxury

July 14, 2022

Montblanc, Cartier top Contentsquare’s Fast 100 brands

July 14, 2022

Luxury brands in China need to take public scrutiny seriously

July 14, 2022

Younger consumers lack loyalty, so how can brands retain them?

July 13, 2022

Is livestreaming still relevant to Chinese luxury shoppers?

July 13, 2022

Volkswagen launches campaign for gender equality

July 5, 2022

Les Journées Particulières returns as ultimate open house for LVMH lovers

July 1, 2022

Luxury reinforces Pride is year-round with far-reaching initiatives, support

June 30, 2022

Weibo to launch new interest-driven social app

June 30, 2022