Marketing

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The instability of China’s top livestreamers could be a blessing in disguise

October 12, 2022

Choosing a global identity in the age of “Brand China”

October 6, 2022

Will Gen Z break up with your luxury brand?

October 4, 2022

From junkies to elites: The six types of men who love luxury in China

October 3, 2022

Despite affinity for slow fashion, consumers unwilling to pay up: report

September 26, 2022

China’s lipstick king returns after tank cake controversy

September 22, 2022

Want your brand collaboration to stand out in China? Get nostalgic

September 19, 2022

Prada, Panerai rush to end actor Li Yifeng’s endorsement

September 14, 2022

Je t’aime: “French Girl Style” wins hearts in China

September 9, 2022

Insider knowledge is the new status symbol for China’s luxury sophisticates

September 2, 2022

Homegrown Chinese brands on the rise as foreign rivals hunker down

September 1, 2022

Kering continues philanthropic efforts to support biodiversity

August 24, 2022

Are KOL collaborations still important for luxury brands in China?

August 22, 2022

“Collab fatigue” is a myth, says new data from StockX

August 19, 2022

Shopify promotes paid collaboration with new influencer vertical

August 17, 2022

Luxury brands recognize importance of self-care through unexpected experiences

August 17, 2022

Gen Zers gallivant with gift cards as preferred payment method: report

August 15, 2022

UGC can be crucial to a brand’s bottom line: Bazaarvoice

August 12, 2022

Fragrance improves brand awareness and revenue for fashion labels: report

August 12, 2022

Luxury marketing struggles to extract accurate data insights: Launchmetrics

August 12, 2022

Brands need better data to keep consumers loyal: report

August 5, 2022