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According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
Customers expect to be blown away by the opulence of a luxury brand’s retail store. No longer is it just a place to purchase products but can be a destination – a must-see stop for consumers to soak up the luxurious experience created by the product displays.
There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.
Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?
How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?
With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business.
If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.
Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.
When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”
The time has come to reinvent display advertising.
Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.
Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.
What makes someone covet a Kelly bag? What does Mini’s approach to marketing have in common with Nespresso’s? Uncovering the secrets of why and how these Ueber-Brands are created more equal than others is the focus of Rethinking Prestige Branding.
With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.
What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?
Luxury brands, faced with the historic disruption thanks to the collision of media and technology, must shift from playing defense to taking the offense, even if that means discarding formerly successful approaches.
In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.
For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.
You do not often see grocery store customers leaving a full cart in an aisle and wandering out of the store, but this happens all the time in mobile application shopping carts.
Many firms still solely rely on landlines to gather responses, partly due to regulations around robo calling mobile phones. Unfortunately, just supplementing the existing landline data with live calling to mobile phones is not a lasting, or even appropriate, solution.
