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A good mobile marketing platform can be the key to building solid long-term relationships with your customers—long after you have completed the design and delivery of your flashy new app.
For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it.
With more than 87 percent of consumers using smartphones or tablets to shop and 68 percent conducting pre-purchase research on smartphones, it is likely you will have a generous helping of mobile advertising in your fourth-quarter budget.
The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.
Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?
While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.
As we are all planning in earnest for the 2015 holiday season, here are a few lessons to keep in mind to make this coming December a month to remember.
The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.
As we move more of our personal data to the cloud, the risk of exposure to cyber criminals, and with it the relevance of 2FA, increases.
It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.
A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.
U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.
Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.
Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.
Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).
While RWD is gaining traction today, many major companies realize the limitations of simply reflowing the same content on every device, and the benefits of offering a unique experience for each device category.
Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.
In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops.
Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users.
For people involved in the mobile advertising industry, there is one burning question that has been an elephant in the room for the last few years: When will ad dollars begin to catch up with consumer behavior?
