Luxury Daily
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Fashion’s newest models are not on the runway
March 1, 2016 By

The old paradigm of malls and major brands comprising the market are under siege by channels and service models that cater to a new generation of fashion customer.

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Mobile ad blocking is not a crisis – yet
February 29, 2016 By

It is important for brands to understand what drives consumers to install blockers and how they can avoid being part of the consumer backlash that drives ad blocking.

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Mobile advertising in the age of ad blockers
February 26, 2016 By

According to GlobalWebIndex in a published report, use of ad-blocking software jumped 10 percent during the fourth quarter, much of it attributed to mobile: 36.7 percent of mobile users have employed an ad blocker.

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Luxury brands must rethink how they measure customer satisfaction
February 25, 2016 By

Any marketing manager would probably agree that a brand that does not measure its customer satisfaction is like a surgeon operating in the dark: they are taking a huge risk.

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The piece of code that could make or break a mobile advertising program
February 25, 2016 By

We are spending two out of every three digital media minutes on mobile, and 86 percent of that is spent in-app, according to market researcher comScore.

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Why are consumers not converting on mobile?
February 24, 2016 By

We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go?

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Do’s and don’ts of native advertising on mobile
February 23, 2016 By

In a recent study by Trusted Media Brands, marketers have officially named mobile/video native advertising as the new mobile banner ad.

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5 emerging trends in digital publishing and content
February 22, 2016 By

Digital publishers have a greater array of tools to play with than ever before, but a handful of trends will help creative teams produce content that truly stands out and keeps audiences engaged.

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Going mobile is no longer enough
February 19, 2016 By

With so much data now available to marketers, it is crucial that they understand the different types of data to create the best and most relevant user experience.

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How small to midsize businesses can benefit from mobile marketing
February 18, 2016 By

Who knows the most about a local market’s opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at their company’s national headquarters or its ad agency?

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How to build an effective SMS program
February 17, 2016 By

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

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Omnichannel retailing is getting personal
February 16, 2016 By

Some retailers started building CRM and clienteling solutions to blur the lines between physical stores, and online and mobile channels. While these digital technologies improve the customer experience, consumers do not think in these terms at all.

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How to court a mobile app user
February 12, 2016 By

Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.

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Data rules Echo, Siri and Google Now
February 11, 2016 By

This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

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Mobile advertising to get more creative to target shoppers
February 11, 2016 By

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

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Do consumers always know what they want to buy?
February 10, 2016 By

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

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Using digital to connect luxury shoppers with luxury brands
February 9, 2016 By

There seems to be a common understanding among luxury brands that high-priced items are not going to thrive online and that using an ecommerce platform may even devalue products.

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4 forces behind luxury complexity
February 8, 2016 By

As they make their shift toward digital-centric business, luxury brands should pay attention to these emerging four major themes.

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Mobile offers and loyalty programs deserve a second look
February 8, 2016 By

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

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Book excerpt: What do HENRYs want? The new style of luxury status symbols
February 5, 2016 By

Quoting comedian Rodney Dangerfield, HENRYs “get no respect” in luxury circles. They are the lower-income, mass-affluents. HENRYs (High Earners Not Rich Yet) have incomes from $100,000 to $249,999, and they number nearly 24 million households, as compared with 3.3 million in the ranks of the ultra-affluents.

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3 challenges facing mobile programmatic buyers
February 4, 2016 By

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

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