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LAS VEGAS, NV – It is January, which means there is no shortage of articles that predict tech trends for the upcoming year, or list all the must-see hoopla at CES in Las Vegas. So let us consider this a “list of lists.”

According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.

The average United States adult spends nearly three hours a day on his or her mobile device, with advertising-friendly mediums such as games (78 percent), social networking (65 percent) and retail (46 percent) as favorites among mobile content choices.

The competition between ecommerce and conventional offline shopping channels continues to heat up – even at the high end of the consumer market.

Sixty-four percent of United States adults use Facebook, and a whopping half of those users get their news there and nowhere else. That means that more than 30 percent of the general population gets their news from a social media network.

We are witnessing a profound shift in power, one that takes it away from brands and gives it almost entirely to consumers. According to a new report from Forrester Research, this shift is due to the unprecedented growth of digital – from applications to mobile phones to Buy it Now buttons.

Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet and native applications.

Beacons alone will not shine a light on the full customer experience picture, from mobile to in-store. The technology is still limited and may prove difficult to scale.

How do you know if social media ads are working? Is social advertising a worthwhile investment to grow your business?

China Luxury Advisors’ take on the evolution of Chinese luxury shopping next year and what it means for brands and retailers as consumers shift behavior.

The media industry is facing significant changes in 2016 as media companies and brands double-up their efforts to adjust to digitally savvy consumer needs. These shifts will pave the way for new advertising services and partnerships, as well as foster greater creativity focused on delivering more innovative content to consumers.

This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.

More than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research.

We are currently in the midst of what Forrester Research calls a “Mobile Mind Shift.” Fueled by device proliferation, people are turning to their mobile phones for instant answers and gratification, and this is changing the world of technology as we know it.

I am a mum of two young children and I am also client services director for an agency specializing in beauty, luxury and healthcare brands. So the time I spend in a day spa is at an absolute premium, carefully chosen based on trusted recommendations.

We live in a world of information-overload. On average, we see 362 advertising messages per day, but only 12 will make a significant impression.

A recent survey found that 73 percent of brands think they care for consumers, while only 36 percent of consumers agree, highlighting a major, yet easily avoidable, problem in the consumer/brand relationship.

We are hearing from media executives across departments and title levels who predict that M&A activity will increase. Prime M&A targets for media companies will be digital companies.

Where mobile has created monetary struggles for traditional and digital publishers, social media platforms have conversely hit their stride.

After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.

For service-based businesses, the holiday season can mean a winter slowdown, as the normally steady stream of customers reduces to a trickle.