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CANNES, France – Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

The luxury market is one that shifts constantly. In the current post-recession world, it seems we are moving away from a label-conscious culture where established brands have dominance to a more value-focused approach where people seek what is authentic and unique.

The Los Angeles real estate market has experienced varying levels of highs and lows, but it is still going strong compared to other markets.

In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.

An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.

According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.

Through the research process, it has become clear to me that at its heart, every brand participating in the luxury market is ultimately in the happiness business.

A decade ago if you asked 100 luxury brands in a room for a show of hands as to how many had engaged in a strategic partnership or collaboration with a kindred-spirit luxury brand, you would be lucky to see five hands raised.

Nielsen estimates that the average person now spends 30 hours per month using apps.

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.

With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.

The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.

Graphene is the world’s strongest material, stronger than a diamond, 200 times stronger than steel, and yet lightweight and flexible.

To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over.

Alexa moved into our home a few months ago. And we are not alone: she has already moved into 3 million other homes in the United States.

Understanding the differences between mobile and desktop conversion can help brands better interpret conversion rates.

All employers, and particularly those in the media and advertising industries, given the long hours typically associated working in these industries, will be faced with making decisions about how they pay and monitor the time worked of their employees.

The time for adoption of item-level RFID (radio-frequency identification) is finally here.

When Bono’s organization talks, people listen.

Consumers seek out brands with visions and pillars that are aligned with their aspirations, interests and what resonates with them on a deeper level.