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The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?

What can mobile-originated data do for brands that cookie-based data cannot?

Platforms are at the core of the successful businesses of the future.

Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.

We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?

New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers.

According to research, 60 percent of consumers feel their expectations for a good mobile experience are not being met.

The solution that the mobile advertising industry historically focused on used the phone’s latitude and longitude coordinates. There are two big flaws with this approach.

And when should marketers send out messages?

Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.

Why is Amazon, a retailer that rudely interrupted bookstore chain Barnes & Noble’s business, now testing the waters as a physical store?

The rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers.

It is well documented that the boom days of VC ad-tech investment in Silicon Valley are coming to a dramatic end, leaving marketers with a mobile advertising ecosystem that is increasingly difficult to navigate.

Is all advertising evil? Should the consumer be protected from any and all ads?

The mere dawn of digital did not fix everything in terms of finding the right audience.

As product offerings and comparison-shopping opportunities continue to grow, so does customer desire for a less overwhelming shopping experience.

Whether you want to drive people into your physical store or you conduct your business entirely online, a good Web site is critical. A few mistakes can make the difference between a new customer and a lost opportunity.

Never before has great, iconic luxury brand equity counted for less in the face of tepid, inadequate, even arrogant, service, voice or attention.

Many of the realities that contributed to SMS’s ugly-duckling reputation have changed significantly.

Amazon is the search engine for shopping, so think hard before you say no to Amazon.