- No categories
Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.
With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.
As luxury is the segment most dependent on stores for the first purchase of a particular brand’s line, the decline in store traffic will continue to hurt luxury sales disproportionately unless many necessary steps are taken.
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
There are trends in the private jet industry to sell seats or share, imitating scheduled airlines. This blurs the traditional distinction between two types of travelers: those who fly by private jet (the “haves”) and those who cannot (the “have nots”).
Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.
Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.
Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.
The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.
Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.
A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.
Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.
A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.
Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.
Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.
Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.
If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.
With in-store experiences remaining key to luxury brand success, how can technology improve the bottom line in this traditionally high-touch business?
Brands are facing a significant problem with distribution solutions.
For luxury brands, the chief value of content marketing lies in its ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury.
