- No categories
In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.
An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.
According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.
Through the research process, it has become clear to me that at its heart, every brand participating in the luxury market is ultimately in the happiness business.
A decade ago if you asked 100 luxury brands in a room for a show of hands as to how many had engaged in a strategic partnership or collaboration with a kindred-spirit luxury brand, you would be lucky to see five hands raised.
Nielsen estimates that the average person now spends 30 hours per month using apps.
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.
With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.
The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.
Graphene is the world’s strongest material, stronger than a diamond, 200 times stronger than steel, and yet lightweight and flexible.
To fully optimize their mobile advertising campaigns, marketers must understand a key metric that is taking over.
Alexa moved into our home a few months ago. And we are not alone: she has already moved into 3 million other homes in the United States.
Understanding the differences between mobile and desktop conversion can help brands better interpret conversion rates.
All employers, and particularly those in the media and advertising industries, given the long hours typically associated working in these industries, will be faced with making decisions about how they pay and monitor the time worked of their employees.
The time for adoption of item-level RFID (radio-frequency identification) is finally here.
When Bono’s organization talks, people listen.
Consumers seek out brands with visions and pillars that are aligned with their aspirations, interests and what resonates with them on a deeper level.
According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.
What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.
While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.
Western luxury brands – and Western retailers of all types, for that matter – face major technical challenges when it comes to delivering strong Web performance in China
