Columns

A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.

Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not.

Following a sales rep exit – whether voluntary or involuntary – what should you do after you have ended building access and changed passwords?

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand’s audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.

For most marketers, social media is undervalued and misunderstood.

The perception of the Coach brand differs by audience. To some, mainly middle class United States consumers, Coach is perceived as luxury. To others, well versed in the “true” world of luxury, Coach is not even close to being defined as a luxury brand.

CANNES, France – Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and marketing. Among them was Peter Horst, chief marketing officer of The Hershey Company, one of the leading chocolate makers nationwide.

CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G’s portfolio of brands that generated nearly $71 billion in annual sales worldwide.

Experts say make your emails short and sweet, and never send on weekends. How true is that?

More than a third of marketers are not even measuring their ROI in relation to mobile display advertising.

The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015, according to new research. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams.

CANNES, France – According to Google statistics, virtual reality has grown by nearly four times in the last year. And while this piece of tech still lacks in accessibility to the mainstream, both brands and consumers are taking the leap and embracing it.

Marketing cycles continue to get shorter as the number of marketing channels expands. It is no longer enough to show and tell.

As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?

Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared to endorse the product, add a generous fee and a little airbrushing and place the result in a glossy magazine. And why not? It worked.

CANNES, France – “A perfectionist, a hard task-master and someone who does nothing half-heartedly … underneath the iconic bob and famous sunglasses lies an incredible woman.”

CANNES, France – Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

The luxury market is one that shifts constantly. In the current post-recession world, it seems we are moving away from a label-conscious culture where established brands have dominance to a more value-focused approach where people seek what is authentic and unique.

The Los Angeles real estate market has experienced varying levels of highs and lows, but it is still going strong compared to other markets.