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According to Buckminster Fuller’s “Knowledge Doubling Curve,” human knowledge doubled approximately every century. Today, it is estimated that human knowledge is doubling every 12 to 13 months. IBM is estimating that with the build-out of the “Internet of Things,” knowledge will double every 12 hours.
Social influencers are determining which brands are sought after and which are considered to be too elitist, and luxury brands need to take note or risk being left behind.
While the outlook for luxury brands in terms of sales growth is positive, there is a darker side to the story that comes in the form of counterfeit goods.
Too often, attempts to rethink retail for the digital age stop at marketing—but there are many other aspects of the shopping experience to transform.
The real reason see-now, buy-now will not stand the test of time is that it is inconsistent with luxury brand marketing strategy.
Escalating game-changers impacting both leisure and business travelers.
Everyone is vying for the same customers. We can all buy the same tech solutions. And lip service to “the relationship business” is universal.
The luxury advertising expenditure forecast by Zenith Optimedia predicts that digital media ad spend by luxury advertisers will have increased by $837 million from 2015 to 2017.
Gucci’s new art exhibit in Beijing, curated by the high-end fashion publication A Magazine Curated By, is the latest example of how a brand’s art collaboration can fuel the expression of brand identity and engage aspiring consumers.
Indigenous epicurean adventure escalates among victual vacationers.
Longer and more varied supply chains add touch points. These more complex shipping channels have opened up vulnerabilities that crooks have not seen before, and as any nimble operation would, criminals have pivoted to focus on luxury goods in transit.
Next week, designers of all stripes will gather in Milan, Italy, for the 56th annual Salone del Mobile Milano exhibition. In itself, this would not be a noteworthy development since design gatherings happen around the world all the time.
With each passing year, people are consuming an ever-increasing amount of digital content. As a result, the marketing industry is responding to keep pace, and some would even argue — 76 percent of marketers, to be exact — that marketing has changed more in the past two years than in the past 50.
The marketing community faces an extraordinary new political environment. Even the most seasoned and savvy political hands in Washington have to admit they haven’t seen political shifts this dramatic before.
Smart companies are already experimenting with uses of AI to gather intelligence about their guests, manage their revenue and predictive maintenance, automate their data entry and analysis, and deliver effortless, one-step-ahead-of-you personal service to their customers.
The United States Supreme Court decision March 22 in Star Athletica LLC v. Varsity Brands Inc. presents an opportunity for the luxury goods/fashion industry to secure expanded copyright protection for certain creative designs.
When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies adjusted to the changing market requirements and focused more on corporate sustainability. How did the cosmetics giant do it?
Before even delving into playlist curation, one must understand the subtle nuances of a brand. First task? Develop an audio identity.
Shifts in the demographics and mindset of today’s luxury consumers have brought about profound changes in the way they shop and buy and how luxury fits into their lifestyle.
With Article 50 set for invocation March 29, everyone in the United Kingdom is understandably uncertain about what the commercial future holds.
How do you formulate and implement an effective strategy that remains within budget? How do you determine how much to budget – something between zero and a huge amount?
