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There are at least three possible approaches to prioritizing: the emotional, the financial and the guided subjective ranking approach.

Though the total brand experience for luxury brands differs, there are three core areas that should be at the heart of building and sustaining all luxury brands.

We are entering the age of the holistic luxury experience, where crafting of an item, its sale and re-sale, and the end of our ownership of it are all part of the same lifecycle.

The last quarter of a century has seen the selling off of some of the greatest luxury legends that include Chaumet, Guerlain, Givenchy, Gucci, Van Cleef & Arpels, Louis Vuitton, Bulgari and Moët Hennessy, to name but a few.

How will a luxurian of 2027 signify status in a world where technological advances have made 100-plus years healthy lifespans, ubiquitous digitally powered convenience, and even space flight, affordable on a merely middle class salary?

Well into 2017, marketers have yet to properly understand mobile.

The luxury market, like many industries, is affected by the rapid shift to intelligent versus smart devices and systems.

Everything from consumption behavior to consumer empowerment has permanently altered the industry landscape, and brands are left asking themselves increasingly difficult questions.

Loyalty is to the channel, not the brand – a sad reality of today’s technological world.

Since the bulk of expenditures at retail, including luxury indulgences, is funded by income, not by wealth, the picture emerging from the first-quarter results signal caution for marketers looking for organic growth in the market.

For a churn-and-burn consumer culture that is obsessed with the hottest, newest and latest, we sure are clinging to the past these days.

Attrition rates of generational wealth are shockingly high. How can a family protect its wealth for the next generation and beyond?

Shopping for clothing, handbags, shoes and jewelry has moved online faster than retailers have been able to adapt to the change.

Your Web site is your flagship, the public face of your brand. But are you doing enough to help potential customers find it?

Big brands including Longchamp, Chanel and Montblanc have been coming up with creative initiatives that use the diverse features enabled by the WeChat application to nurture a new following and engage with existing users.

There is no question that mobile is hot: in fact, 20 percent of people ages 18 to 34 only use mobile channels to search for information, complete purchases and check email — and are not using desktops or other platforms, according to comScore.

Luxury brings with it changes, challenges and uncertainties, as well as the occasional cyclic returns of older trends: it is all of this that makes luxury so enigmatic, and so often beyond our grasp.

The venue is the first thing your guests will see when they arrive at the event.

While the decline of bricks-and-mortar may seem inevitable, given the popularity of online shopping, many consumers actually prefer the in-store shopping experience. This begs the question of what bricks-and-mortar retailers are doing to lose these customers, or perhaps what they are not doing to retain them.

In recent years, two closely related yet competing global trends are on the rise and weighing on luxury brands.

A watchmaker’s legacy, a jeweler’s century of craft or a couturier’s hallowed grounds no longer command the authority they once did.