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Over the past year, on a national level, the accessories market has been a highly challenged market, specifically among multi-brand wholesale retailers within the U.S.
The massive in-store promotions industry is ultimately going to be dwarfed by out-of-store sampling.
The issues of infringement raised by the case include whether Gucci will be able to establish consumer confusion, either at the point of sale or in the post-sale context, whether Forever 21’s house mark dispels confusion, and whether there is a claim for trademark dilution.
An overview of the new E.U. legislation, its key changes compared to the current directive and the implications of the new data protection regulation for the retail industry, as well as how retailers can prepare and respond to the more stringent regulatory provisions.
Instagram was never meant for brands. Instagram started off as a network for people to share images with other people.
The reality is that the presence of ecommerce does not alone constitute a digital strategy. A retailer can operate a commercial Web site in a very analog way with no hope of achieving digital scale.
A chatbot can maintain regular, proactive contact with each employee throughout the year to detect any issues that need to be escalated for human engagement.
By last year’s end, Gucci greatly surpassed Louis Vuitton in online traffic, its next closest competitor in the online luxury space. And while Web site traffic does not necessarily translate into sales conversion, it certainly points to that.
Designers, buyers, showroom directors and editors are suffering from a non-stop activity flow that does not leave us any time to reflect, plan and digest.
Customer expectations are higher than they have ever been in a time when every industry’s landscape is fluid, constantly obstructed by change and inexorably chasing technology advancements. Nowhere is that more evident than in luxury retail.
Fueled by a plethora of technological advances and a shift in the ways that consumers are consuming content, there are an extraordinary amount of opportunities – albeit not without challenges – for reaching a larger base.
How many emails to send? Which products to promote from the catalog? What is the ideal length?
Often times, pitching and the negotiation that comes out of it occurs behind closed doors, and consumers only see the outcome.
Your brand does not have to stand on a pedestal where everybody likes it. It only needs to be conditioned to suit very specific tastes. Sell excitement, not predictability.
The digital age has ushered in a shift away from traditional media towards immersive enablement in both the online and offline worlds.
Though often portrayed as a big guy versus little guy issue, that is a misleading premise. Big does not mean one is a bully, small does not mean one is being bullied.
Deliberately niche brands that are betting against mass luxury and not following the retail race are on a winning streak.
Market researcher Euromonitor International revealed the Top 10 global consumer trends for 2018. Some trends may turn into entrenched consumer behavior, affecting the relationship between brands and consumers.
Luxury brands are usually 30 percent to 40 percent cheaper abroad than inside China, so Chinese customers love shopping abroad. But they are the same group of shoppers, no matter where they go, and brands should be aware of this reality.
Since 2010, MadaLuxe Group has partnered with Europe’s iconic luxury maisons seeking North American distribution for excess inventory and, in doing so, has grown its retail sales to more than $200 million.
Publishers’ insistence on pushing short-term, quick cash infusion via video is the catalyst to long-term reader frustration. Here is how the video rush must shift.
