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Love for jewelry inspired Satta Matturi to create her brand, Satta Matturi Fine Jewellery, for the precious stones lover enthused by African facets.
As their wallets start to catch up to the magnitude of their influence, luxury brands need to pay attention and invest in Gen Z.
The circular economy in luxury is a concept of reviving the essence of luxury with its long-established emphasis on rarity, reflective buying, restoration, longevity, endurance, handcraftsmanship and consideration for people and planet.
Jewelry, designer apparel and handbags were a few of the top most stolen items in 2017, according to the National Retail Federation’s 2017 Organized Retail Crime survey.
The complaint in Levi Strauss’ latest case against Kenzo shows several examples of Kenzo pants products that do have a tab very similar to the Levi Strauss mark. So is Levi Strauss’ case airtight?
Any retailer optimizing its purchaser experience, email frequency and email content will be far ahead of its competitors.
You cannot do anything nowadays without being asked for evaluation or comments.
No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8 percent of their revenue into funding advertising initiatives.
Google’s Gmail recently announced several updates to its platform, including the release of a new unsubscribe feature that gives users the option to automatically unsubscribe from emails with which they have not engaged recently, potentially in the past month.
The definition of luxury has now become less to do with its high prices, the look or its unlimited amenities.
Currently, every technology offers a dashboard purporting “invaluable insights,” but all too often these are simply visualizations of convenient, surface metrics. Relying on these can put a business at risk.
It was once thought that consumers of high-end luxury goods would not make expensive purchases online and on mobile. This belief – which has been held for well over a decade – might just be coming to an end.
Driven by the different consumption behavior introduced by the sharing economy, which is expected to surge to $335 billion by 2025, consumers are less swayed by the traditional tactic of promoting exclusivity.
Select members of the Luxury Marketing Council gathered at the View Fort Estate in Anguilla to discuss how the luxury market worldwide is evolving.
Although traditional luxury brands have been looking to their high-earning consumers for direction, many are missing the other half of the equation – consumers who employ a luxury mindset.
Catchpoint’s newest analysis of site performance (speed) in the luxury ecommerce sector highlights a clear recognition of the importance of Web-based sales and, by extension, superior Web performance to fuel these sales.
If you listen closely, your customers leave big clues about the wishes and needs of which they might not even be aware.
It is now crucial for luxury brands to observe the consumer behavior of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media and growing immune to marketing.
Affluent millennials do not buy the idea that bigger is better when considering a home. They do not want the McMansions that boomers and Gen-Xers favored.
U.S. companies continue to be the clear leaders in the worldwide digital economy. Consequently, we should be extremely careful to avoid any proposed steps that could hobble or undermine this sector.
You may not associate the rise of Uber, Airbnb and Amazon with premium living – at first. But actually, getting exactly what you want and when you want it at the tap of an application challenges an idea at the heart of traditional premium and luxury brands.
