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Luxury projects the status of those who can afford it, but amid online backlash and rising street thefts, experts ask “is it worth it?”
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
For prestige maisons, the clash between tradition and innovation has intensified.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
For luxury brands targeting modern consumers, a new guiding principle is emerging — relevance over reach.
Putting together a policy that reinforces its use, proper storage and safeguarding of information cannot occur soon enough.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Luxury fashion will leverage this technology to transform a product-focused world into an experience-driven one.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top five Luxury Key Opinion Leader” by Netbase Quid.
Though luxury is often at the forefront of production technology, the single biggest issue for the industry is dealing with impostors and reproductions.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top five Luxury Key Opinion Leader” by Netbase Quid.
Completing a buyer persona is the first step in building distinctive brands that set businesses apart from the competition.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Brands are no longer dealing with solo actors or small operations creating knockoffs and selling them on ecommerce marketplaces.
While visual aesthetics have always been a focal point, olfaction increasingly plays a crucial role in creating memorable and engaging shopping environments.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
“Buyer beware” has never been so important as that term relates to online reviews.
In the world of ultra-high-end homes, artificial intelligence is becoming the backbone of a truly personalized, seamless living experience.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
