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If you were hopeful that China would rein in the counterfeiting of luxury goods, think again.
In addition to the world’s most sought-after galleries, luxury brands also sponsor art fairs, often hosting special events and providing VIPs with accommodations and perks.
The balance has now shifted in terms of affluent Chinese being so into their luxury lifestyles that their understanding of brands, products, collections and even the industry, in general, has exceeded that of those elsewhere.
Whilst it may be true that all brands have to incorporate new technologies to an extent, it is does not follow that they need to be uncritical techno-worshippers.
Two big drivers of change in men’s shopping habits are that more men are getting their fashion inspiration from social media, and dress codes at work are more relaxed than a generation ago.
What should marketers look at as the next evolution in Chinese digital culture?
Luxury is about uniqueness, rarity and scarcity, whereas digitalization is all about breaking boundaries and reaching the masses.
WeWork aspires to change our work-life experience by emphasizing the importance of critical thinking in design rather than relying on cookie-cutter solutions that box us all in.
Attacks on loyalty programs are on the rise and it is concerning to retailers since they bear the costs of fraud in the form of lost dollars and trust.
The window of opportunity to leverage new technologies to reach best customers on a highly bespoke basis, tailored to buying history, interests, income and lifestyle, remains open. For how long is anyone’s guess.
The wireless carriers are not the only ones who know where you are, where you have been and often where you are going.
Airbnb is facing an existential threat that has the potential to fundamentally destroy its revenue model. It is a crisis and public relations lesson that every entrepreneur and marketing professional should watch closely.
Logistics within ecommerce photography can be a huge pain point if not handled properly.
Facebook recently launched new updates to Live that will enable brand marketers to get in front of their target audiences quicker and easier than ever.
When delivery does not align with expectation, and direct sales are poorly executed, there are repercussions.
From diamonds to bespoke menswear and shopping districts, luxury brands are experimenting with technology and succeeding without degrading brand values.
By embracing lab-grown diamonds and calling them its own, De Beers is disrupting the industry’s stance against the numerous startup disruptors eating away at its market dominance.
How is the new white-glove service being redefined? What does white glove mean to the millennials and Gen Y affluent consumers?
In the high-end luxury market, where virtually all of an enterprise’s value derives from its brand or brand portfolio, the ability to accurately assess its value—to quantify and render tangible the intangible—is especially critical.
Across the globe, affluent consumers whose numbers and wealth are growing at a phenomenal pace are experiencing an uneasy sense of déjà vu.
Britishness can be a point of difference for many luxury brands, particularly in sectors where the competition tends not to be British.