- No categories
Digitizing the traditional advertising model has precipitated some harmful effects.
Copyright protection can be a useful tool for fashion and luxury goods companies to protect designs, especially jewelry, fabric and certain clothing designs.
Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers.
The length of the customer lifecycle is one of the reasons why marketers do not always have customer retention top of mind.
Department store retailing is a people business. It is not a product business anymore. What department stores sell now is less important than how they sell it: the shopping experience.
Tiffany’s first-quarter 2019 results disappointed, with worldwide sales declining 3 percent to $1 billion and comparable sales off 5 percent. Net earnings disappointed too, down 12 percent from the previous year.
These marketing words can help you boost conversions and improve the bottom line for your business.
The resounding success of The RealReal’s NASDAQ IPO on June 28 gave new life to the authenticated pre-owned luxury market, marking another step toward eliminating the stigma associated with buying secondhand high-end goods.
The three-way match, which cross-references invoices, purchase orders and receiving documents before issuing payments, has been considered the industry-standard procedure in accounts payable departments for years – until now.
NEW YORK – Given the digital speed of change, luxury marketers are seeing planning and budgeting cycles shrink as pressures to deliver and measure real-time ROI on marketing spend continue to grow. Interestingly, this does not preclude planning and budgeting for a few, select long-term “big ideas.”
A group of wealthy Americans called on all candidates for president, whether they are Republicans or Democrats, to support a moderate wealth tax on the fortunes of the richest 1/10 of the richest 1 percent of Americans. Here is the letter in its entirety.
Incorporating fun, selfie-friendly moments to attract customers and build brand awareness is not just a trend. It is quickly becoming a necessity.
The Federal Trade Commission last month brought three separate actions against companies using allegedly illegal clauses in violation of the Consumer Review Fairness Act.
Most clients simply do not see your work from your perspective.
The retail sector is undergoing tremendous change, with a growing volume of sales shifting to online stores. But for owners of all types of retail businesses, issues related to cash flow and inventory remain a primary concern.
Our brand is more than the marketing messages we send out—far more. It encompasses everything from our product to our pricing to our SEO tactics to our customer experience.
More luxury brands are entering into arrangements with celebrities, athletes and influencers to help grow their brands and reach new customers, whether the deals are in the form of a collaboration, brand ambassador, influencer, or some other type of arrangement.
Alibaba represents a dichotomy to luxury brands. The company has problems with counterfeit goods and is featured on the United States government’s list of notorious markets for piracy, while also being the single largest player for brands wanting to capitalize on Chinese consumers and their corresponding wealth. What is a brand to do?
Experiences have become the status symbols that goods used to be, and with the global luxury travel market expected to garner $1.15 trillion by 2022, it is imperative to recognize the business importance of using travel data to understand the modern spending habits of the elite travel luxury consumer.
Copyrights arise immediately upon creation. They are relatively inexpensive to secure through registration, and they last a long time – sometimes more than 100 years.
GDPR has triggered change across all five foundational pillars – legal, economic, technology, social and political – of the world’s economies.
